What Is The Best Strategic Planning Framework?

Transforming your vision into a lucrative business seems like the biggest challenge for most people. Even so, the Business Formation Statistics, a data product of the Census Bureau of the U.S, estimates that there has been a steady rise in business applications for the last decade. In 2010, new business applications amounted to 2.5 million, which increased to 4.35 millions in 2020, a whopping 74% increase. This means that there is still hope for startups, provided you know how to handle your company.

One thing you should have in place when starting your company is a strategic plan. Strategic planning entails a team process that details how your company will attain its goals. It considers your current position, where you are heading and how you will get there. A strategic plan essentially becomes the blueprint you will follow when making decisions in your company. Unfortunately, a 2018 Constant Contact Survey, revealed that 63% of business owners only have plans spanning a year or less for their companies. But how do you ensure you have a long term strategic plan?

First, you need to have the six elements of creating an effective strategic plan in place. Here are these elements:

  • Define your vision. This is your business’ aspiration.
  • Create your mission.
  • Set your key goals.
  • Develop a strategy that couples your execution and vision statement.
  • Outline your approach and internal and external factors.
  • Handle the tactics of executing your plan.

The following is all the information you should have when executing your strategic plan to maximize your odds of success.

Strategic Planning Models

One of the terms you will come across in strategic planning is the ‘strategic planning model’. This is a collective term for the elements involved in the strategic planning process. A strategic planning model has three core components. These include:

  • A template structure on which you create goals.
  • Frameworks that will help you decide what to work on.
  • A governance structure to manage and track the strategic plan.


You can think of the strategic planning model as the template into which you drop your ideas. When you are through, you come up with a sensibly structured strategic plan with a clear set of actions and measurable goals to guide your work. There are different strategic models. The following are the most common:

1. The basic model focuses on your vision, goals, approach and actions. This is the simplest strategic planning model used by startups who do not have a lot of experience in strategic planning or are too small with meagre resources to use complex plans.

2. The issue-based planning model or a goal-based model. This begins with an analysis of your strengths, weaknesses, opportunities, and threats {SWOT analysis}. The next step looks into how these elements affect your business then implements ways of overcoming your weaknesses while leveraging the strengths and opportunities.

3. The alignment model aligns your IT strategies and company with your strategic goals. It works best for organizations that want to reassess their problem areas and objectives. The model reviews your goals, company vision and mission statement to determine what is working along with what you should reassess to improve achievement of your objectives and business strategies.

4. The scenario model considers the effects of external environments and influences like politics or government regulations on your business. It evaluates how these influences impact your company from reasonable-case, best-case and worst-case scenarios. You will then figure out how the scenarios impact your business and come up with the best approaches of addressing them. These are the approaches you should include in the execution of your strategic action plans.

5. The organic model, unlike the other linear or structured models, focuses on your business’ values, company culture and inspirational vision rather than its plans or processes. The idea behind this model is that your vision will be achieved more organically when teams constantly discuss the ideal steps for actualizing your objectives and opportunities for growth like market penetration. The model works best for large companies that operate in less structured environments and have a lot of time to actualize their goals.

6. The inspirational model is meant to inspire people towards the attainment of your company’s vision statement and objectives. In this, people come together to discuss your company’s vision and then brainstorm ideas and ambitious goals on how they can actualize it, developing the best-case scenario for achieving success. This model works best for companies that want to uplift their staff’s spirits and produce a strategic plan quickly.

No model from the above is better than the others. Your best choice depends on the dynamics of your organization.

Types of A Strategic Planning Framework

Some online platforms use the terms strategic planning framework and strategic planning model interchangeably. While the model describes how various elements in your strategic plan interact, the framework denotes a conceptual approach for the details of your strategic plan. Simply put, a strategic plan framework will help you delve deeper into one section of your overall strategic plan to create a comprehensive plan that helps you turn the ideas in the section into action. This way, you avoid becoming a part of the 67% of companies whose strategic plans fail.

When a strategic planning framework is paired with the right strategic planning software like Breakthrough, you can easily get exceptional results with your strategic plan. The software brings together the tools needed to execute a strategic plan. With the software, you can visualize the strategy, organize your data and automate your reporting process, among other tasks. You can also view the percentage of your objectives in each element of the strategic framework so that you know the resources to focus on each element.

To help you pick a strategy framework that best works for your company, below is an overview of the common types of strategic planning frameworks:

1. Balanced Scorecard

This framework outlines what your organization or team wants to accomplish and what every team member or employee should do to make it happen. The balanced scorecard helps you understand your objectives, prioritize your daily tasks and monitor the progress you make based on your established metrics. With the flexible framework, you will identify your objectives, metrics, initiatives and action items.

Robert S. Kaplan and David P. Norton published the balanced scorecard in 1992 based on the results of a research study. This strategic planning framework viewed a company from four perspectives, including internal process, finances or stewardship, learning and growth or organizational capacity and stakeholder & customer.

The balanced scorecard framework is straightforward because it uses only one or two measures to evaluate each of your strategic objectives. Moreover, it recognizes the power of customers and customer intimacy in your business. It also helps in executing a single part of your strategic plan by assigning specific initiatives, objectives and performance indices for a task thus maximizing the odds of actualizing your plans. However, the balanced scorecard process can be complex and might need additional resources for its implementation.

2. Hoshin Kanri

This can be traced to the reconstruction efforts in Japan after World War II. The name comes from the Japanese word ‘’Ho’’ signifying direction and ‘’shin’’ which means needle making one word ‘’Hoshin’’ meaning compass. ‘’Kan’’ means controlling or channeling while ‘’Ri’’ means logic or reason to form ‘’Kanri’’. As such, the phrase Hoshin Kanri can be loosely interpreted to mean direction setting management.

Hoshin Kanri as a strategic planning framework comprises a seven-step cycle with these steps:

  • Establishing an organizational vision.
  • Developing a 3-5-year strategic plan.
  • Developing yearly objectives.
  • Deploying your plans with their resources and targets to departments.
  • Implementing the entire plan.
  • Regularly reviewing the progress of your actions.
  • Conducting annual reviews.

The Hoshni Kanri framework unifies your company around a common goal, thus encouraging inter-departmental cooperation. It also helps employees understand their contribution to your company so that they feel like important constituents of your business. Nonetheless, the Hoshni Kanri framework needs a lot of discipline and coordination from all departments to actualize your goals. Hence, it works best for companies with individual contributors and strong departmental capabilities.

3. Blue Ocean

This framework was developed by Renee Mauborne and W. Chan Kim following the results of a study among thirty industries that spanned a hundred years. The Blue Ocean framework emphasizes value innovation, a business approach that encourages companies to generate new demand in untapped markets while minimizing their costs.

Approximately 50% of Americans believe businesses that embrace innovation have a huge advantage in meeting their clients’ demands. Results of the Blue Ocean framework are achieved by focusing on four actions that connect new demand and low costs.

The four actions included in Blue Ocean include:

  • Raise: The elements you should raise to differentiate your brand.
  • Eliminate: The aspects you should avoid to keep your costs low.
  • Reduce: What you should decrease to minimize costs.
  • Create: The new services or innovative products created to differentiate your brand.

The Blue Ocean strategy is as simple as sailing your business in a competition-free market, thus getting untapped markets. Though hard, when done well, your competitors will often copy your strategy then slowly enter your market, hence turning it into a red ocean; one with a lot of competition.

One thing that the blue ocean strategy will use to help you create value innovation is a strategy canvas that differentiates your brand from your competitors’. The strategy is meant to reduce risk and is supported by strategic planning tools. Unfortunately, it can excessively focus on differentiation in a new market that takes time to adapt to your service or product lines, meaning you might suffer huge losses.

Real-time Strategic Planning

Like the organic planning model, the real-time strategic planning framework is a nontraditional fluid system. This makes it an ideal choice for companies that are reactive and need to handle their strategic planning as events unfold. For these businesses, a long-term detailed plan would be irrelevant because the business environment changes rapidly. This explains its popularity among disaster relief agencies that need to adopt a strategy quickly in response to a crisis.

There are three levels involved in real-time strategic planning including, operational, programmatic and organizational. At the organizational level, you define the market position, trends, vision, mission and competitors of your business.


The programmatic level involves research into the outside environment to pick the critical elements that will help you achieve your objectives and issues that might hamper your goal’s attainment. The operational level is the final one in which you analyze your internal strengths and weaknesses.

The three levels of real-time strategic planning are considered as a whole so that business leaders come up with criteria for implementing, testing, developing and adapting the best strategy for your company. This way, you can have thoughtful and quick responses to the issues your company faces.

Having gone through the above types of strategic planning models and frameworks, you can now pick the best one for your company. Once you have put in the hard work of picking a framework and model, the next step will be checking the progress that your company is making. A BDC study comprising more than 1100 companies cited constantly measuring progress as one hallmark of a successful venture. Businesses that grow fast use at least three metrics to measure their performance.


Linking the key performance indices {KPIs} that you use to measure the performance of your strategic plan with your goals might seem challenging. Thankfully, strategic planning software like Breakthrough can link your KPIs to your objectives. In doing so, you can easily assess the efficacy of your inputs and change approaches that are not contributing much to your goals.

Create Personas.
Define Your Strategy.
Build A Brand Guide.
Organize Messaging.

Give Breakthrough A Try Now.

Join our mailing list.

* indicates required

B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because your strategy isn’t aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online…


Key Components of a Customer Profile in 2022

Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona…


Top Marketing Content Writing Tools in 2022

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it’s easy to figure out that the competition is very tough. And writers…


11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…


Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…

Strategic Planning

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…