Simplify strategic growth planning and drive real-time collaboration and execution.

Work ON the business, rather than IN the business.

Our mission is to bridge the gap between your company’s vision and its current perception in the marketplace by providing a step-by-step framework for strategic and scalable growth without the need for a high-price consultant.

We’ve taken the structure of a great strategic plan and converted methodologies into systems to not just help you fill in the blanks, but to build a smart, applicable growth strategy at the core of your business.

Gather

Market Intelligence

Breakthrough helps organizations understand and monitor their target audiences and gain competitor insights.


Smart strategies and effective marketing solutions are built from well-informed thinking backed by concrete data and knowledge to enable smarter business decisions at all levels.


Breakthrough uses structured exercises to bring logic to strategic planning and delivers impactful insights and recommendations across multiple areas of your business.

Build Your

Strategy

We’ve evolved methodologies into sleek, real-time, collaborative exercises for your team to build your strategic plan with an all-hands-on-deck approach.

 

The foundation for your success is built on having a clear, focused, purposeful, and actionable growth strategy.

 

Breakthrough helps align your teams and employees, gain marketing traction, win more deals and thrill your customers.

Organize Your

Identity

Everyone in and around your organization needs access to brand assets.

 

Breakthrough helps you not only catalog your most important brand assets, but structure them with a purpose to help keep all members of your team on the same page.

 

Organize everything from fonts and logos to imagery and files all in one place.

Collaborate

In Real-Time

Get your teams aligned and informed to scale.

 

A strategic plan is only good if your entire team not just knows it, but lives and breathes it.

 

Enhance employee engagement through collaborative exercises, workshops, boards and messaging to provide visibility into your real-time strategy evolution.

Who Should Breakthrough

Breakthrough benefits cross-functional teams throughout your organization.
A cross-functional strategic planning platform.

Entrepreneurs & Leaders

Creating a winning strategic plan isn’t easy, so we’ve built a platform that simplifies the process for you.

 

As a leader, you must take time to focus on the business, rather than being buried in the business. You must clearly define, articulate, and communicate the why, what and how across your organization so teams are aligned towards one common goal.

 

Breakthrough will get the ideas and strategies out of your head, better organized, and seamlessly communicated to your team.

Marketing & Sales

To win at lead generation and closing deals you must have a clear definition as to why you are the obvious choice over your competitors.


We have taken the best methodologies for brand, positioning, and sales to allow you to easily define and improve your go-to-market approach.


With Breakthrough’s collaborative tools, your entire team and key partners have access to real-time information about your organization at their fingertips.

HR & Customer Service

Internal operations teams need a clear understanding of your organization’s vision and a way to continually reinforce those key messages.

 

With Breakthrough collaboration, you can create customizable information boards to onboard new employees and keep existing employees in the loop to help ensure cross-functional alignment.

 

Breakthrough also provides messaging capabilities for employees to easily contribute to strategic thinking in a structured and organized format.

How People Use Breakthrough

Define, communicate, and collaborate across teams and partners.

Software for

Strategic Planning

Seamlessly create a strategic plan across your company culture, market, brand, marketing, and sales teams.

Software for

Brand Guides

Share your market strategy, messaging, identity, and more with your team and stakeholders to create a consistent brand.

Software for

Intranets

Collaborate, communicate, and share relevant company content and vision for cross-functional alignment.

Software for

Onboarding

Ensure new employees clearly understand where you are going and what they need to do to be successful.

What The People Are Saying

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”

 

Angie McQueenFrankwood

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”

 

Angie McQueenFrankwood

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”

 

Angie McQueenFrankwood

The Breakthrough Story Started in 2002.

We believe that the right strategy gives teams purpose and aligns them towards common goals to achieve success.

Breakthrough is a platform developed by a leading consulting firm, Insivia. Years of working with hundreds of organizations across culture, operations, brand, sales, and customer experience led us to create a logical, exercise-based approach to strategic planning that was ripe to be built into a self-service platform.

 

What makes our platform powerful for organizations is our methodologies are built-in as step-by-step exercises to produce strategic outcomes. Combine that with real-time collaboration across teams to get feedback to have a constantly evolving plan.

Marketing

10 Examples of Great Company Brand Guides

Business owners use branding to convey the essence of their business to their target customers. Do you feel your brand’s logo is efficiently conveying what your business stands for? Do your company’s colors, typeface, brand voice, and messaging, as well as its vision and mission statement, embody what you want your customers to feel about

Website

Why Big Hairy Audacious Goals Are Most Important To Your Business

While some business goals are functional and achieving them is vital to your continued operation, others are aspirational and affirm your long-term vision for your organization. Big Hairy Audacious Goals (or BHAGs) reside in between this gap of practicality and motivation; they express achievable, yet remarkable milestones that can help drive performance and create a

Culture

What Are Core Values and Why Do They Matter?

Core Values are more than just words; they are the foundation of your organization and those who work within it. For as important as they are, many companies fail to realize the value in establishing Core Values and inspiring their teams to live by them.  What are Core Values?Generally speaking, the Core Values of a business

Culture

HR Teams: How to Implement Core Values

So after a lot of workshopping, discussion, and perhaps even a bit of debate, your organization has just established its Core Values–maybe even using Breakthrough to do it––congrats! However, that’s only half the battle–as someone who works in HR, you’ve now been assigned the task of communicating and implementing these important values to the entire

Uncategorized

Why audience segmentation improves marketing

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store