Build a smarter growth strategy.

Market intelligence & strategic planning made easy.

Our mission is to democratize strategic planning so that anyone has the ability to think smarter about scaling their business.

We’ve taken the structure of a great strategic plan and converted methodologies into online workshops to help you not just fill in the blanks, but actually figure it out.



Breakthrough helps organizations understand and monitor their target audiences and competitors.

Smart strategies and effective marketing are built from well-informed thinking backed by concrete data and knowledge to make smarter decisions.

Build Your


We’ve evolved methodologies into sleek real-time collaborative online exercises for your team to build your strategic plan together.


The foundation for success is built on having a clear, focused, purposeful, and actionable growth strategy.


BreakthroughOS helps you develop your vision and strategy to get employees aligned, marketing working, sales closing, and customers excited.

Organize Your


Everyone in and around your organization needs assets.


Incorporated into your strategy, organize everything from fonts and logos to imagery and files.


Breakthrough helps you not just catlog assets but structure them with purpose.


In Real-Time

Get every team aligned and informed to scale.


A strategic plan is only good if the team knows it. 


In Breakthrough, you can create boards with just the right information for onboarding, marketing, investor relations and more.

Who Should Breakthrough

A cross-functional strategic planning platform.

Entrepreneurs & Leaders

Building a plan to win isn’t easy, so we’ve built a platform to help you do it.


As a leader, you must define, articulate, and communicate the why, what and how to your team so that they are all aligned towards a common goal.


Breakthrough will get your ideas and strategies out of your head, better organized, and evangelized to your team.

Marketing & Sales

To win at lead generation and closing deals, you must have a clear definition of why people should work with you.


In Breakthrough, we have taken the best methodologies for brand, positioning and sales to allow you to easily not just define, but improve your go-to-market approach.


With collaboration, your entire team and any partners have access to the right information – always updated.

HR & Customer Service

Internal teams need to understand the organization and have a way to continually reinforce key points about the organization.


With Breakthrough collaboration, new employees can be indoctrinated from day one to be aligned perfectly with where the company is going.


Breakthrough also provides a channel for employees to contribute to strategic thinking in a structured format.

How People Use Breakthrough

Define, communicate, and collaborate across teams and partners.

Software for

Strategic Planning

Create a plan across culture, market, brand, marketing, and sales.

Software for

Brand Guides

Share your market strategy, messaging, identity and more with anyone to create a consistent brand.

Software for


A tool to share and collaborate with a built in structure, yet allowing ultimate flexibility.

Software for


Ensure new employees clearly understand where you are going and what they need to do to be successful.

What The People Are Saying

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”


Angie McQueenFrankwood

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”


Angie McQueenFrankwood

“Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to feed back into itself.”


Angie McQueenFrankwood

The Breakthrough Story Started in 2002.

We believe that the right strategy gives teams purpose and aligns them towards common goals to achieve success.

BreakthroughOS is a platform developed by a leading consulting firm, Insivia. Years of working with hundreds of organizations across culture, operations, brand, sales, and customer experience led us to create a logical, exercise-based approach to strategic planning that was ripe to be built into a self-service platform.


What makes our platform powerful for organizations is our methodologies are built in as step-by-step exercises to produce strategic outcomes. Combine that with real-time collaboration across teams to get feedback to have a constantly evolving plan.


What Are Core Values and Why Do They Matter?

Core Values are more than just words; they are the foundation of your organization and those who work within it. For as important as they are, many companies fail to realize the value in establishing Core Values and inspiring their teams to live by them.  What are Core Values?Generally speaking, the Core Values of a business


HR Teams: How to Implement Core Values

So after a lot of workshopping, discussion, and perhaps even a bit of debate, your organization has just established its Core Values–maybe even using Breakthrough to do it––congrats! However, that’s only half the battle–as someone who works in HR, you’ve now been assigned the task of communicating and implementing these important values to the entire


Why audience segmentation improves marketing

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store


Top 10 Market Research Articles

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have.Luckily, we’re here to make it easier for you.


Top 11 Audience Research Tools

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. So, needless to say, you can get stuck between a rock and a hard place when you want someone to switch to your brand. If