Simplify strategic growth planning and drive real-time collaboration and execution.

Work ON the business, rather than IN the business.

Our mission is to bridge the gap between your company’s vision and its current perception in the marketplace by providing a step-by-step framework for strategic and scalable growth without the need for a high-price consultant.

We’ve taken the structure of a great strategic plan and converted methodologies into systems to not just help you fill in the blanks, but to build a smart, applicable growth strategy at the core of your business.


Market Intelligence

Breakthrough helps organizations understand and monitor their target audiences and gain competitor insights.

Smart strategies and effective marketing solutions are built from well-informed thinking backed by concrete data and knowledge to enable smarter business decisions at all levels.

Breakthrough uses structured exercises to bring logic to strategic planning and delivers impactful insights and recommendations across multiple areas of your business.

Build Your


We’ve evolved methodologies into sleek, real-time, collaborative exercises for your team to build your strategic plan with an all-hands-on-deck approach.


The foundation for your success is built on having a clear, focused, purposeful, and actionable growth strategy.


Breakthrough helps align your teams and employees, gain marketing traction, win more deals and thrill your customers.

Organize Your


Everyone in and around your organization needs access to brand assets.


Breakthrough helps you not only catalog your most important brand assets, but structure them with a purpose to help keep all members of your team on the same page.


Organize everything from fonts and logos to imagery and files all in one place.


In Real-Time

Get your teams aligned and informed to scale.


A strategic plan is only good if your entire team not just knows it, but lives and breathes it.


Enhance employee engagement through collaborative exercises, workshops, boards and messaging to provide visibility into your real-time strategy evolution.

Who Should Breakthrough

Breakthrough benefits cross-functional teams throughout your organization.
A cross-functional strategic planning platform.

Entrepreneurs & Leaders

Creating a winning strategic plan isn’t easy, so we’ve built a platform that simplifies the process for you.


As a leader, you must take time to focus on the business, rather than being buried in the business. You must clearly define, articulate, and communicate the why, what and how across your organization so teams are aligned towards one common goal.


Breakthrough will get the ideas and strategies out of your head, better organized, and seamlessly communicated to your team.

Marketing & Sales

To win at lead generation and closing deals you must have a clear definition as to why you are the obvious choice over your competitors.

We have taken the best methodologies for brand, positioning, and sales to allow you to easily define and improve your go-to-market approach.

With Breakthrough’s collaborative tools, your entire team and key partners have access to real-time information about your organization at their fingertips.

HR & Customer Service

Internal operations teams need a clear understanding of your organization’s vision and a way to continually reinforce those key messages.


With Breakthrough collaboration, you can create customizable information boards to onboard new employees and keep existing employees in the loop to help ensure cross-functional alignment.


Breakthrough also provides messaging capabilities for employees to easily contribute to strategic thinking in a structured and organized format.

How People Use Breakthrough

Define, communicate, and collaborate across teams and partners.

Software for

Strategic Planning

Seamlessly create a strategic plan across your company culture, market, brand, marketing, and sales teams.

Software for

Brand Guides

Share your market strategy, messaging, identity, and more with your team and stakeholders to create a consistent brand.

Software for


Collaborate, communicate, and share relevant company content and vision for cross-functional alignment.

Software for


Ensure new employees clearly understand where you are going and what they need to do to be successful.

The Breakthrough Story Started in 2002.

We believe that the right strategy gives teams purpose and aligns them towards common goals to achieve success.

Breakthrough is a platform developed by a leading consulting firm, Insivia. Years of working with hundreds of organizations across culture, operations, brand, sales, and customer experience led us to create a logical, exercise-based approach to strategic planning that was ripe to be built into a self-service platform.


What makes our platform powerful for organizations is our methodologies are built-in as step-by-step exercises to produce strategic outcomes. Combine that with real-time collaboration across teams to get feedback to have a constantly evolving plan.

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be

Rockefeller Habits

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, “Titan: The Life of John D. Rockefeller, Sr.,” Verne Harnish, a business coach and the author of “Scaling Up,” became inspired to

Strategic Planning

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As

Morning Breakthrough

Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don’t get people as excited. BHAGs are meant

Morning Breakthrough

Morning Breakthrough: Avoid Vanity Values

When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will create core values that are something they want to have the outside world perceive about them, but really have no meaning internally. What we want


How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than by those more traditional media forms like TV, newspapers, and magazines.While all communications are important, marketers can now present their “voice” directly to individuals and specific market segments through social media channels and interesting content marketing.A brand