Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing
Brian Chesky
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Brian Joseph Chesky is an American entrepreneur who started Airbnb—an online service for booking accommodations for travelers—along with his partners. He also serves as the CEO of Airbnb, and was listed in Time magazine’s ‘100 Most Influential People of 2015. The Famous People
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B2B Content Marketing Requires Deep Customer Knowledge
Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it's simply not hitting the nail on the head? It's possibly because your strategy isn't aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online […]
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Key Components of a Customer Profile in 2022
Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona […]
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Top Marketing Content Writing Tools in 2022
Content writing is a growing industry, and it's a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it's easy to figure out that the competition is very tough. And writers […]