Section: Brand Personality

Sam’s Club

Article

Sam’s Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc. Sam’s Club’s brand guide is simple, straightforward and clean. The brand guide includes: Logo Anatomy Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Symbol Usage Tagline Usage Color Palette Typography Brand Values Brand Application Examples Brand […]

Mvix

Article

Mvix is a company that offers digital signage solutions for its more than 18,000 customers. Mvix’s brand guide is modern and bold. The brand guide includes: Company History Brand Platform Brand Positioning Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Photography Grid Usage Typography Pattern […]

Regal Cinemas

Article

Regal Cinemas is an American movie theater chain. Regal Cinemas’ brand guide represents the new brand of the company. It’s elegant and modern. The brand guide includes: Brand Strategy Brand Personality Brand Positioning Symbol Usage Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Color Palette Typography Iconography Graphic Elements

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Instructure

Article

Instructure is an educational technology company, the developer and publisher of Canvas, a Web-based learning management system, and MasteryConnect, an Assessment Management System. Instructure’s brand guide is elegant and clean. The brand guide includes: Mission & Brand Story Brand Personality Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Color Usage […]

Belgard

Article

Belgard is an outdoor design company that offers pavers, walls, fireplaces and fire pits. Belgard’s brand guide is energetic and attractive. The brand guide includes: Brand Story Brand Personality Logo Anatomy Logo Variations Symbol Usage Wordmark Usage Clear Space and Minimum Size Logo Misuse Icon Usage Color Palette Typography

Toastmasters

Article

Toastmasters is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. Toastmasters’ brand guide is modern and elegant. The brand guide includes: Tagline Usage Values and Promise Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Wordmark Usage Logo Misuse Color […]

Pearson

Article

Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly. Pearson’s brand guide is very detailed, showing many aspects of the company and its brand. The brand guide includes: Brand Identity Brand Personality Logo Anatomy Logo Usage Logotype Usage Clear Space and Sizing Logo Positioning Logo Variations […]

University of the Pacific

Article

University of the Pacific is a private university devoted to experience-driven education that gives students pathways to the fastest growing sectors. University of the Pacific’s brand guide is playful and elegant. The brand guide includes: Brand Personality Brand Pillars (Identity) Brand Foundation Brand Narrative Tone of Voice Logo Variations Logo Usage Wordmark Usage Clear Space […]

Society of Women Engineers

Article

The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology. SWE’s brand guide is very detailed and formal. The brand guide includes: Introduction and Principles Mission and Values Brand Attributes (Personality) Master Logo Anatomy Logomark Usage Wordmark Usage Logo Misuse Clear Space and Sizing Printed […]