Why are personas important in marketing?

When it comes to marketing, there are a lot of critical aspects – having the right tools, the right resources, the right team. But the most important and overlooked aspect is knowing your buyer persona.

After all, 41% of B2B marketers prioritize better when they know their audience. Are you in that 41%? Keep reading to find out.

First, what exactly is a persona? It’s a multipart draft of a critical aspect of your audience. And when it comes to marketing, this really matters. After all, you can’t deliver relevant and valuable content to your audience without knowing what they need. And a buyer persona will tell you exactly what they need.

If you don’t have a persona, it’s like trying to find a needle in a haystack in the dark. You’re hoping the content you’re giving is what your audience is looking for, but you can’t be sure.

And there’s one big problem with this – odds are, you’re not giving your audience what they need. In fact, there’s a pretty good chance you’re giving your audience the content you’re familiar with – aka the products or services your company offers. This isn’t necessarily hat your audience needs or is looking for – it’s just what you think they’re looking for.

On the flipside, this might not be new information for you. Rather, this may be something you’re a seasoned pro with. But can you say the same for your team? Does everyone in your company who’s in charge of content have your ideal audience in mind?

The better you – and your organization – know your audience’s personas, the better your company will succeed. You will be able to deliver exact results and desires, without having to take any stabs in the dark. Knowing your product and service is one thing – knowing your audience takes you miles away from your competitors.

There isn’t a single company or business that wouldn’t benefit from knowing their buyer’s personas. Instead of focusing on your audience as a whole, a buyer person allows you to focus on what they really, truly care about. What gets their gears going? What areas are they struggling in? Where do they need help – and where are they succeeding? Knowing the persona of your audience will give you the answers to all of these questions and more.

No pressure, right? It can be intimidating to try and narrow down your audience’s personas. It can be difficult to put aside your company’s ways and methods, and focus solely on delivering exactly what your audience wants. That’s why companies such as PersonaBold exist.

Not only do they help you built a stronger marketing campaign, but they assist you in uncovering your audience’s persona. Plus, they help get everyone in your company on the same page, as they ensure each and every person understands goals and targets. With PersonaBold, you’ll get everything from narrowly focused ads to clear targets. And, since the company offers a free 15-day trial, you’ve got nothing to lose – just more to gain.

Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing

We have a culture where we are incredibly self critical, we don’t get comfortable with our success.

You have to stay true to your heritage; that's what your brand is about.

The culture is your brand.

Strategy follows people; the right person leads to the right strategy.

Strategy is a system of expedients... It is the art of acting under pressure of the most difficult conditions.

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Strategy without process is little more than a wish list.

The essence of strategy is choosing what not to do.

A vision without a strategy remains an illusion.

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