Brand Guide Info

The Explorer’s Road is a 300 mile touring route that spans the length of Eastern England from the Scottish borders to Hertfordshire.

The Explorer’s Road’s brand guide is clear and brief.

The brand guide includes:

  • Logo Introduction
  • Logo Variations
  • Logo Usage
  • Logo Misuse
  • Logo Clear Space and Sizing
  • Logo Positioning
  • Typography
  • Typography Best Practice
  • Color Palette
  • Digital Brand Assets
  • Imagery
  • Brand Application Examples


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