Brand Guide Info

The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology.

SWE’s brand guide is very detailed and formal.

The brand guide includes:

  • Introduction and Principles
  • Mission and Values
  • Brand Attributes (Personality)
  • Master Logo Anatomy
  • Logomark Usage
  • Wordmark Usage
  • Logo Misuse
  • Clear Space and Sizing
  • Printed Materials
  • Color Palette
  • Typography
  • Imagery
  • Brand Application Examples


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