Brand Guide Info

The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology.

SWE’s brand guide is very detailed and formal.

The brand guide includes:

  • Introduction and Principles
  • Mission and Values
  • Brand Attributes (Personality)
  • Master Logo Anatomy
  • Logomark Usage
  • Wordmark Usage
  • Logo Misuse
  • Clear Space and Sizing
  • Printed Materials
  • Color Palette
  • Typography
  • Imagery
  • Brand Application Examples


Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]


The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]


Ideal Customer Profiles vs. Buyer Personas: What’s the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach them? What is the value you intend to provide them? Knowing exactly who your business is trying to sell to is a vital step, and […]