Brand Guide Info

The Society of Women Engineers is the world’s largest advocate and catalyst for change for women in engineering and technology.

SWE’s brand guide is very detailed and formal.

The brand guide includes:

  • Introduction and Principles
  • Mission and Values
  • Brand Attributes (Personality)
  • Master Logo Anatomy
  • Logomark Usage
  • Wordmark Usage
  • Logo Misuse
  • Clear Space and Sizing
  • Printed Materials
  • Color Palette
  • Typography
  • Imagery
  • Brand Application Examples

ARTICLE

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]

ARTICLE

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]

ARTICLE

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]