Scrimshaw Coffee's Brand Guide

Scrimshaw Coffee's Brand Guide

Brand Guide Info

Scrimshaw Coffee is a specialty coffee shop in El Cerrito, near San Diego State University (SDSU).

Scrimshaw Coffee’s brand guideline is well-exemplified, ordinary and formal.

It includes:

  • Moodboard
  • Primary Logo and Minimum Size
  • Secondary Logos
  • Examples of Badges, Taglines and Symbols
  • Color Usage
  • Clear Space
  • Photo Background
  • Logo Misuse Examples and Don’ts
  • Typography
  • Color Palette

ARTICLE

B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it's simply not hitting the nail on the head? It's possibly because your strategy isn't aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online […]

ARTICLE

Key Components of a Customer Profile in 2022

Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona […]

ARTICLE

Top Marketing Content Writing Tools in 2022

Content writing is a growing industry, and it's a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it's easy to figure out that the competition is very tough. And writers […]