PepsiCo's Brand Guide

PepsiCo's Brand Guide

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PepsiCo's Brand Guide


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Brand Guide Info

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Pepsi’s Live For Now campaign brand guide is clean and elegant.

The brand guide includes:

  • Grid Usage
  • Tagline Usage
  • Logo Misuse
  • Tone of Voice
  • Layout Usage
  • Typography
  • Imagery


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