PepsiCo's Brand Guide
Brand Guide Info
PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.
Pepsi’s Live For Now campaign brand guide is clean and elegant.
The brand guide includes:
- Grid Usage
- Tagline Usage
- Logo Misuse
- Tone of Voice
- Layout Usage
- Typography
- Imagery
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