Pella's Brand Guide
Brand Guide Info
The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa.
Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer.
The brand guide includes:
- Introduction
- Brand Platform
- Brand Pillars
- Target Audience
- Typography
- Logo Variations
- Clear Space
- Logo Usage
- Logo Misuse
- Logo Best Practices
- Graphic Elements
- Color Palette
- Trademark Rules
- Brand Application Examples
- Printed Materials
- Tone of Voice
- Editorial Guide
- Social Media Usage
- Photography
- Videography
- Typography
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