Netflix's Brand Guide

Netflix's Brand Guide

Brand Guide Info

Netflix is a subscription-based streaming service that allows its members to watch TV shows and movies without commercials on an internet-connected device.

Netflix’s brand guide consist of two web pages: Logo and Symbol.

For both, the brand guide includes:

  • Logo and Background
  • Brand Color
  • Minimum Clear Space
  • Contrast Ratio for Logo on Different Backgrounds
  • Video Watermark
  • Logo and Symbol Don’ts
  • Considerations on Logo Usage

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