Brand Guide Info
Mastercard is a global payment network processor.
Mastercard’s brand guide is a web page with tabs. It’s complex and technical.
The brand guide includes:
- General Rules
- Logo Usage
- Symbol Usage
- Minimum Size and Clear Space
- Contrast Ratio
- Logo Misuse
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]
In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]