IBM's Brand Guide
Brand Guide Info
International Business Machines Corporation is a multinational technology company with operations in over 170 countries.
IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal.
The brand guide includes:
- Brand Philosophy
- Design Principles
- Typography
- Color Palette
- Color Usage
- Contrast Ratio
- Color Usage Examples
- Design Grid
- Logo Usage (8-bar)
- Logo Color
- Logo Misuse
- Logo Clear Space and Sizing
- Co-branding
- Alternate Logo (Rebus)
- Iconography
- Icon Usage
- Illustration
- Photography
- Data Visualization
- Layout Usage
- Animations
ARTICLE
B2B Content Marketing Requires Deep Customer Knowledge
Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it's simply not hitting the nail on the head? It's possibly because your strategy isn't aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online […]
ARTICLE
Key Components of a Customer Profile in 2022
Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona […]
ARTICLE
Top Marketing Content Writing Tools in 2022
Content writing is a growing industry, and it's a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it's easy to figure out that the competition is very tough. And writers […]