IBM's Brand Guide

IBM's Brand Guide

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IBM's Brand Guide


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Brand Guide Info

International Business Machines Corporation is a multinational technology company with operations in over 170 countries.

IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal.

The brand guide includes:

  • Brand Philosophy
  • Design Principles
  • Typography
  • Color Palette
  • Color Usage
  • Contrast Ratio
  • Color Usage Examples
  • Design Grid
  • Logo Usage (8-bar)
  • Logo Color
  • Logo Misuse
  • Logo Clear Space and Sizing
  • Co-branding
  • Alternate Logo (Rebus)
  • Iconography
  • Icon Usage
  • Illustration
  • Photography
  • Data Visualization
  • Layout Usage
  • Animations


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