Brand Guide Info

I Love New York is New York State’s official marketing agency.

I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts.

It includes:

  • Brand’s History, Values, Story and Mission
  • Brand Pyramid
  • Target Segments and Examples
  • Manifesto
  • Campaign Concept
  • Tone of Voice
  • Logo Usage with Bridgeline
  • Typefaces
  • Brand Consistency Examples in Print Ads
  • Photography
  • Brand Song
  • Logo Versions (Treatment/Seasonal)
  • Logo Usage
  • Logo Color Application
  • Logo Usage Guidelines
  • Logo Usage Don’ts
  • Legal Requirements
  • Different Logo Usage Examples


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