Brand Guide Info

I Love New York is New York State’s official marketing agency.

I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts.

It includes:

  • Brand’s History, Values, Story and Mission
  • Brand Pyramid
  • Target Segments and Examples
  • Manifesto
  • Campaign Concept
  • Tone of Voice
  • Logo Usage with Bridgeline
  • Typefaces
  • Brand Consistency Examples in Print Ads
  • Photography
  • Brand Song
  • Logo Versions (Treatment/Seasonal)
  • Logo Usage
  • Logo Color Application
  • Logo Usage Guidelines
  • Logo Usage Don’ts
  • Legal Requirements
  • Different Logo Usage Examples

ARTICLE

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be […]

ARTICLE

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, "Titan: The Life of John D. Rockefeller, Sr.," Verne Harnish, a business coach and the author of "Scaling Up," became inspired to […]

ARTICLE

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As […]