Brand Guide Info

I Love New York is New York State’s official marketing agency.

I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts.

It includes:

  • Brand’s History, Values, Story and Mission
  • Brand Pyramid
  • Target Segments and Examples
  • Manifesto
  • Campaign Concept
  • Tone of Voice
  • Logo Usage with Bridgeline
  • Typefaces
  • Brand Consistency Examples in Print Ads
  • Photography
  • Brand Song
  • Logo Versions (Treatment/Seasonal)
  • Logo Usage
  • Logo Color Application
  • Logo Usage Guidelines
  • Logo Usage Don’ts
  • Legal Requirements
  • Different Logo Usage Examples

ARTICLE

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]

ARTICLE

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]

ARTICLE

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]