I Love New York's Brand Guide
Guide
I Love New York's Brand Guide
Website
I Love New York's Website
I Love New York LinkedIn
Brand Guide Info
I Love New York is New York State’s official marketing agency.
I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts.
It includes:
- Brand’s History, Values, Story and Mission
- Brand Pyramid
- Target Segments and Examples
- Manifesto
- Campaign Concept
- Tone of Voice
- Logo Usage with Bridgeline
- Typefaces
- Brand Consistency Examples in Print Ads
- Photography
- Brand Song
- Logo Versions (Treatment/Seasonal)
- Logo Usage
- Logo Color Application
- Logo Usage Guidelines
- Logo Usage Don’ts
- Legal Requirements
- Different Logo Usage Examples
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