Brand Guide Info
Harley-Davidson is an American motorcycle brand founded in 1903.
Harley-Davidson’s brand guide is straightforward and mostly text-based.
The brand guide includes:
- Staging (Logo Usage)
- Logo Color Usage
- Logo Misuse
- Logo Alternatives
- Color Palette
- Trademark Rules
- General Guidelines
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]
In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]
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