How to Use Personas for Content Writing
Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: Deciding how to use that persona to your company’s advantage.
We all know the importance of buyer personas. After all, it’ll help focus all of your company’s efforts, from sales to marketing. Here’s how to used that persona to create topics for even better content writing.
Let’s be honest – buyer personas give you create information for your editorial calendar. Whether it’s for your blog or your social media post, you will want to write posts and topics that resonate each and everyone on of them.
Let’s say that you have four primary personas. On a weekly basis, make it your goal to provide at least one post for each personas. Sure, there will be a few overlaps, but the best part of that a post may resonate with more than one person. In this case, you’ll be able to make the most out of one post.
Something else you want to keep in mind: Every persona is in a different part of their journey. Over at Imaginellc.com, they break the journey down into four different areas: epiphany, awareness, consideration and decision. You want to come up with content and topics for every part.
When people are in the epiphany stage, you will want to aim for tip sheets, workbooks and blog content, with topics directly related to their persona. Find out which stage your persona is in and adjust your plan accordingly.
Another way to use your persona for new topics for content writing is by altering your sales development scripts. Use the information to improve your marketing efforts, They can adjust everything from their emails to their phone calls to make the best use of that information.
Finally, look at all your different social media channels. Whether you’re on Twitter, Facebook, Instagram, LinkedIn, or you run a blog, dissecting your buyer persona will give you the topics immediately. Let’s say you’ve discovered your buyer persona is focused on wheels for vehicles. One day, you could do a post on wheels for trucks. The next day, post an article about wheels for vehicles. The third post should be about the most affordable wheels. Not only will you be putting the information you’ve already discovered to good use, but you will also be discovering even more information. If you get a lot of likes and shares on one post but not another, you will know exactly which area your audience cares about.
Another option for putting that information to good use is enlisting the help of Breakthrough. We'll help you get a clear idea of who you need to target your information toward and what avenues to take to accomplish this. But they don’t leave you in the dust there. Moreover, we'll incorporate that information into your sales and marketing teams, so you will have every angle covered. You can rest assured you’re putting the right information to the right people.
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