Top 10 Market Research Articles

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have.

Luckily, we’re here to make it easier for you. The best kinds of marketing articles supply you with a completely unbiased description of a certain method, while giving you a case study full of facts. And the goal is, of course, to walk away with the best and most effective practices that can be used in the day-to-day world. And finally, our search included articles that provided specific data analysis.


Here’s what we found to be the best market research articles:


Asking better questions

Written by Tom Webster of BrandSavant, this blog is short, sweet and to the point.  Basically, Webster offers one specific idea: that doing too much research is asking the wrong questions. But Webster doesn’t stop there – he dives into ways to spot this disastrous error.


His four main steps include: Know what you don’t know, ask better questions, prove yourself wrong and do your own work.


Click here to read more about his proven research regarding marketing research.


Data Use: Best practices for well-differentiated questionnaire data

This article’s written by Vince Raimondi with The Marketing Workshop Inc. and is especially targeted toward anyone conducting survey research. It’s a great overall reminder of what every researcher and marketer should be doing on a regular basis.


If you want to read more about his helpful pointers on marketing research, go to the website by clicking here. It’s a fantastic read that’ll help you understand the differences when it comes to data.


How Proctor & Gamble worked to develop online data quality guidelines

There’s a reason why Proctor and Gamble is well-known throughout most households. Written by Don Gloeckler from Proctor & Gamble, you’ll get to see the client-side aspect of the research with this article. The researcher describes his go-to practices for when it comes to the headaches of online data quality. One quote that really stuck out to us was this:


“We rejected the notion that fulfilling a project with questionable respondents should be an option in research execution.”


Click here if you want to read more from this article.


Ingrained in the brain

Nick Southgate, author of this article, focuses on five ways that an author can play a hand in marketing research. He focuses on how the opinions of behavioral economics can have a huge impact on the market research. If you’re looking for proactive and relevant research, this is the article for you.


The promises and pitfalls of SMR

Social media has officially taken over the marketing world – but do you know the best ways to balance it? The author, Annie Pettit, PH.D., dives into the best practices through social media research. She also tackles how SMR can be applied to everything from brand attitudes to segmentation.


  1. The shape of marketing research in 2021

Want to be able to see into the future? Ian Lewis, Robert Moran and Joel Rubinson take a look into what the market research industry trends will be in the upcoming years. It’ll help you better prepare your business for things to come, and how to get yourself ready by staying steps ahead.


Time to rewrite the rules of research?

If this title doesn’t grab your attention, we don’t know what will. Written by Robert Bain with Research Magazine, you’ll love the way this article jumps into social media research and the ethics that go along with them. Not only do you get the article here, but the comments offer decent points as well.


Where do we go from here?

How many times have you asked yourself that question when it comes to your marketing research? Often times, people hit a brick wall after a few months of working full-speed ahead. This is a great article when it comes to planning out MROCs, especially since it offers the best practices in the field today and the best ways to implement them.


Write here, write now

An article written by Paul Golden, this is a favorite amount text analytics. This article will give you a better understanding of the automated data while zeroing in on problematic issues.


Consequences of online satire news during a U.S. midterm election

This article will give you real research to test various hypotheses. It’ll give you an interesting view into voting behaviors vs. satire news. Written by Jocelyn Landau, Ph.D., you’ll see a colorful analysis of real-life data and research.

Narrow Audience Targeting
Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing
We have a culture where we are incredibly self critical, we don’t get comfortable with our success.
You have to stay true to your heritage; that's what your brand is about.
The culture is your brand.
Strategy follows people; the right person leads to the right strategy.
Strategy is a system of expedients... It is the art of acting under pressure of the most difficult conditions.
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Strategy without process is little more than a wish list.
The essence of strategy is choosing what not to do.

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