Internal Analysis

Internal Analysis. This is an objective assessment of the enterprise as it now is – a ‘reality check’.




Statistic Info

What is an internal analysis?

An internal analysis is the thorough examination of a company’s internal components, both tangible and intangible, such as resources, assets and processes. An internal analysis helps the company decision-makers accurately identify areas for growth or revision to form a practical business strategy or business plan. Often, those creating the company’s business strategy pair an internal analysis with an external analysis to create a full picture of how the company functions both as an individual entity and as a part of the larger competitive industry.

Companies can choose from a variety of frameworks for conducting an internal analysis. Each uses slightly different tools, strategies and objectives to identify key information about the internal processes, resources and structures of the business. A few of the most common examples of internal analysis frameworks include:

  • Gap analysis: A gap analysis identifies the gap between a business goal and the current state of operations. Companies use gap analyses when they need to identify weaknesses in the business.
  • Strategy evaluation: A strategy evaluation is an ongoing internal assessment tool used at regular intervals to establish if a company is meeting its objectives as outlined in a business strategy or plan.
  • SWOT analysis: A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis helps to give companies a broad overview of all internal functions. SWOT analyses are ideal for evaluating the full range of a company’s abilities.
  • VRIO analysis: A VRIO (Valuable, Rare, Inimitable and Organized) analysis helps organize business resources. It is ideal for assessing and categorizing a company’s resources.
  • OCAT: An OCAT (Organizational Capacity Assessment Tool) assesses internal performance in a variety of specific dimensions. Companies can use the OCAT to establish specific areas of strength or growth.
  • McKinsey 7S framework: The seven S’s are strategy, structure, systems, shared values, skills, style and staff. The McKinsey 7S framework ensures that businesses align these seven elements for maximum success.
  • Core competencies analysis: The core competencies analysis identifies the unique combination of qualities that separates the business from competitors. It’s best used when determining ways to improve business operations over a direct competitor.


B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it's simply not hitting the nail on the head? It's possibly because your strategy isn't aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online […]


Key Components of a Customer Profile in 2022

Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona […]


Top Marketing Content Writing Tools in 2022

Content writing is a growing industry, and it's a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it's easy to figure out that the competition is very tough. And writers […]