PRIMEFACT Checklist

This checklist helps to undertake a systematic Internal Analysis by looking at nine aspects of an enterprise: People; Reputation; Intellectual Property; Market Information; Ethos; Finances; Agility; Collaborators; and Talents.

Feature

Market

Statistic Info

The PRIMEFACT checklist

People.
What are the strengths and weaknesses of our people? Employees, directors, members, associates, advisers and other stakeholders.

Reputation (or Brand).
What is our reputation with our target customers? What are the strengths – or weaknesses – of our brand or brands?

Intellectual Property.
What intellectual property do we have? How is it protected? How easily can it be turned into income streams?

Market Research/ Marktet Information.
What information do we have about market segments and market trends? What do we know about individual clients and their specific needs?

Ethos (or Values or Culture).
What is our ethos, our values and our organisational culture? Do all stakeholders subscribe to this same ethos?

Finances, ie money.
What is the current state of profitability, cashflow and assets? How much money do we have to invest or can we borrow?

Agility (or nimbleness or change-ability).
Are we agile enough to seize new opportunities. Are people prepared to change and ready for change? Or are we unable to change?

Collaborators (Alliances, Partnerships and Networks).
What are the strengths and weaknesses of our associations with other businesses and organisations (including government)?

Talents (competencies and skills).
What are our core competencies. What skills do we have available and what gaps are there? Are we able to learn new skills?

ARTICLE

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be […]

ARTICLE

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, "Titan: The Life of John D. Rockefeller, Sr.," Verne Harnish, a business coach and the author of "Scaling Up," became inspired to […]

ARTICLE

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As […]