Lee Bolman is an author, scholar, consultant and speaker who is Professor of Leadership and holds the Marion Bloch/Missouri Chair in Leadership at the University of Missouri-Kansas City. Prior to coming to UMKC, he taught for four years at Carnegie-Mellon University and more than 20 years at Harvard.
More Culture Strategies
Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]
In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they're trying to reach, and what makes their product or service worth buying. To best connect with realistic […]