Section: Wordmark Usage

Nutanix

Article

Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]

Bullhorn

Article

Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]

Songkick

Article

Songkick is a concert discovery service owned by Warner Music Group. Songkick’s brand guide is brief, simple and clean. The brand guide includes: Wordmark Usage Clear Space Wordmark Variants Icon Usage Typography Color Palette Logo Usage Logo Misuse Brand Attribution Iconography Imagery

OpenMined

Article

OpenMined is an open-source community whose goal is to make the world more privacy-preserving by lowering the barrier-to-entry to private AI technologies. OpenMined’s brand guide is cool and energetic. The brand guide includes: Wordmark Usage Logo Usage Symbol Usage Logo Anatomy Logo Variations Clear Space Color Palette Typography

Malouf

Article

Malouf is a furniture and bedding manufacturer. Malouf’s brand guide is clear and elegant. The brand guide includes: Brand Platform Purpose and Vision Brand Personality Logo Usage (Wordmark) Clear Space Logo Variations Brand Application Examples Color Palette Typography Imagery

Tyson Foods

Article

Tyson Foods is the world’s second largest processor and marketer of chicken, beef, and pork. Tyson Foods’ brand guide is modern and well-designed. The brand guide includes: Logo Variations Logo Usage Clear Space Logo Misuse Wordmark Usage Color Palette Photography Typography Brand Application Examples Printed Materials Logo Lockup Anatomy Videography

UNICEF

Article

UNICEF is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. UNICEF’s brand guide is simple and formal. The brand guide includes: General Rules Logo Usage Logo Variations Sizing and Clear Space Logo Misuse Wordmark Usage Tagline Usage Sub-branding Co-branding Typography Color Palette

EROAD

Article

EROAD is a cloud-based fleet management platform which offers an electronic logging device (ELD), tax compliance management, fleet tracking, and safety compliance management. EROAD’s brand guide is modern and elegant. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Clear Space and Sizing Logo Variations Acceptable Contrast Logo Misuse Sub-brands Typography Color Palette Imagery […]

Bitmoji

Article

Bitmoji is a secondary social media app that people use to create little cartoon versions of themselves, which they then use on their various social media accounts. Bitmoji’s brand guide is energic, engaging and modern. The brand guide includes: Trademark Rules Trademark Violations Logo Usage Icon Usage Wordmark Usage Logo Misuse Clear Space and Minimum […]

Dun & Bradstreet

Article

The Dun & Bradstreet is a company that provides commercial data, analytics, and insights for businesses. Dun & Bradstreet’s brand guide is simple, straightforward and formal. The brand guide includes: Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Misuse General Rules