Section: Videography

Nutanix

Article

Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]

Hikma

Article

Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products. Hikma’s brand guide is highly visual, bold and modern. The brand guide includes: Brand Platform: Vision, Purpose, Promise, Essentials Brand Identity Logo Variations Logo Usage Logo Misuse Co-branding Grid Usage Typography Color Palette Photography Videography Iconography Tone of Voice

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

Coalfire

Article

Coalfire is the cybersecurity advisor that combines extensive cloud expertise, technology, and innovative approaches to help clients develop scalable programs. Coalfire’s brand guide is modern and elegant. The brand guide includes: Mission and Values About Tagline Target Audience Tone of Voice Editorial Guide Logo Variations Logo Usage Logomark Usage Clear Space Logo Misuse Co-branding Typography […]

Tyson Foods

Article

Tyson Foods is the world’s second largest processor and marketer of chicken, beef, and pork. Tyson Foods’ brand guide is modern and well-designed. The brand guide includes: Logo Variations Logo Usage Clear Space Logo Misuse Wordmark Usage Color Palette Photography Typography Brand Application Examples Printed Materials Logo Lockup Anatomy Videography

Pella

Article

The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]

EDGE

Article

EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers. EDGE’s brand book is simple and straightforward. The brand guide includes: Introduction and Vision Company History Color Palette Logo Anatomy Logo Variations Logo Usage […]

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Toastmasters

Article

Toastmasters is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. Toastmasters’ brand guide is modern and elegant. The brand guide includes: Tagline Usage Values and Promise Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Wordmark Usage Logo Misuse Color […]