Section: Unacceptable Usage



Shazam is an application that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. Shazam’s brand guide is clean and simple. It shows many aspects of the brand’s identity. The brand guide includes: Introduction Logo Usage Logo Clearspace Lockup Variants Partner Logo Usage […]



Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox’s brand guide is a web page that includes very little information about brand’s graphic elements. The brand guide includes: Logo Usage Wordmark Usage Symbol and Clear Space Logo Positioning Product Glyphs Product Glyphs Misuse Examples Application Icon […]

Article is a career website that serves information technology and engineering professionals, as well as contract and permanent engineering staffing firms. Dice’s brand guide is a web page that includes examples, basic templates and documentation. The guide also includes: Brand Identity Logo Applications Logo Usage Tone of Voice Unacceptable Tones Color Palette Typography Mockup Templates

Barre & Soul


Barre and Soul provides signature barre classes, yoga classes, and teacher training. Barre & Soul’s brand guide is clean, detailed and well-exemplified. The brand guide includes: Moodboard Primary Logo and Size Secondary Logos: Lockup, Symbols and Badges Logo Usage Guidelines Color Usage Logo Backgrounds and Clear Space Photo Backgrounds and Design Tips Unacceptable Usage Examples […]