Section: Trademarking Rules

Index Exchange

Article

Index Exchange is a global advertising marketplace where premium digital media companies transact their ad impressions in real-time. Index Exchange’s brand guide is visual, modern and elegant. The brand guide includes: Logo Usage Clear Space Trademarking Rules Logo Variations Logo Misuse Minimum Sizing Color Palette Typography Photography

Yale University

Article

Yale University is an Ivy League research university in New Haven, Connecticut. Yale University’s brand guide is brief and bold. It focuses only on brand identity and application. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Color Palette Typography Trademarking Rules General Rules

Boy Scouts of America

Article

The Boy Scouts of America (the BSA) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the U.S., with more than 2.4 million youth participants and nearly one million adult volunteers. Boy Scouts of America’s brand guide is a very detailed and well-designed. […]

LinkedIn

Article

LinkedIn is an online platform that connects the world’s professionals. LinkedIn’s brand guide is very simple straightforward. It includes: Logo Variations Logo Scale and Clearspace Trademarking (®) Logo Usage Logo Download Links