AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]
La Panzanella Artisanal Foods Co. is a family-owned bakery that crafts crackers and artisan cookies. La Panzanella’s brand guide is energetic and colorful. The brand guide includes: Brand Manifesto Target Audience Brand Personality Brand Identity Brand Differentiators Tone of Voice Typography Graphic Elements Illustrations Color Palette Photography Logo Usage Logo Misuse Logo Variations
PBS Kids is the brand for most of the children’s programming aired by the Public Broadcasting Service in the United States. PBS Kids’ brand guide is childish, colorful and playful. The brand guide includes: Brand Hierarchy Purpose and Values Target Audience Brand Positioning Brand Attitude Color Palette Typography Logo Usage Logo Versions Tone of Voice […]
Gildan is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces. ANVIL’s brand guide is modern and elegant. The brand guide includes: Brand Identity Brand Attributes Target Audience Logo Variations Minimum Size and Clear Space Logo Misuse Color Palette Social Media Using Typography Photography Legal Info
The Northeast Indiana Regional Partnership is an economic development team working to attract business and talent to an 11-county region in the Midwest. Northeast Indiana’s brand guide is introducing the region and opportunities. It’s vivid and modern. The brand guide includes: Brand Identity Brand Promise Brand Personality Tone of Voice Target Audience Imagery Logo Versions […]
Coalfire is the cybersecurity advisor that combines extensive cloud expertise, technology, and innovative approaches to help clients develop scalable programs. Coalfire’s brand guide is modern and elegant. The brand guide includes: Mission and Values About Tagline Target Audience Tone of Voice Editorial Guide Logo Variations Logo Usage Logomark Usage Clear Space Logo Misuse Co-branding Typography […]
The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]
Pluralsight is an online education company that offers training courses for software developers, IT administrators and creative professionals. Pluralsight’s brand guide is clean and elegant. The brand guide includes: Brand Story Brand Identity Brand Personality Target Audience Tone of Voice Logo Alternatives Logo Usage Clear Space and Sizing Logo Misuse Co-branding Sub-branding Printed Materials Brand […]
Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story Brand Identity Target Audience Tone of Voice Logo Usage Logo Misuse Logo Variants Typography Color Palette Illustration General Rules Photography Co-branding Legal Info
Firefox is a free and open-source web browser developed by the Mozilla Foundation. Firefox’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide includes: Brand Introduction Target Audience Brand Personality Tone of Voice Logo Usage Logo Clear Space Background Color Usage Co-branding Logo Variants Product Logos Color Palette […]