OpenMined is an open-source community whose goal is to make the world more privacy-preserving by lowering the barrier-to-entry to private AI technologies. OpenMined’s brand guide is cool and energetic. The brand guide includes: Wordmark Usage Logo Usage Symbol Usage Logo Anatomy Logo Variations Clear Space Color Palette Typography
SalesLoft is a sales engagement platform that offers functionality for the entire sales organization. SalesLoft’s brand guide is detailed and well-designed. The brand guide includes: About Tone of Voice Logo Usage Symbol Usage Clear Space Design Principles Logo Misuse Color Palette Typography Graphic Elements Illustrations Imagery Templates Brand Application Examples
The International Association of Business Communicators is a global network of communications professionals. IABC’s brand guide is formal and detailed. The brand guide includes: Brand Value Brand Personality Tone of Voice Logo Anatomy Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Brand Application Examples Typography Imagery Social Media Usage Symbol […]
Sam’s Club is a chain of membership-only retail warehouse clubs owned and operated by Walmart Inc. Sam’s Club’s brand guide is simple, straightforward and clean. The brand guide includes: Logo Anatomy Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Symbol Usage Tagline Usage Color Palette Typography Brand Values Brand Application Examples Brand […]
Regal Cinemas is an American movie theater chain. Regal Cinemas’ brand guide represents the new brand of the company. It’s elegant and modern. The brand guide includes: Brand Strategy Brand Personality Brand Positioning Symbol Usage Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Color Palette Typography Iconography Graphic Elements
Belgard is an outdoor design company that offers pavers, walls, fireplaces and fire pits. Belgard’s brand guide is energetic and attractive. The brand guide includes: Brand Story Brand Personality Logo Anatomy Logo Variations Symbol Usage Wordmark Usage Clear Space and Minimum Size Logo Misuse Icon Usage Color Palette Typography
The Commonwealth Foundation is an intergovernmental organization established by Heads of Government in support of the belief that the Commonwealth is as much an association of peoples as it is of governments. Commonwealth Foundation’s brand guide is explanatory and clean. The brand guide includes: Introduction Vision and Mission Logo Usage Minimum Size and Clear Space […]
Ubuntu is an operating system developed as an open-source software. Ubuntu’s brand guide is a mini colorful website. The brand guide includes: Downloadable Brand Assets Logo Usage Wordmark Usage Symbol Usage Clear Space and Minimum Size Logo Don’ts Logo Variations Color Palette Iconography (Pictograms) Screenshot Usage Photography
PayPal is an online payments system that operates in the majority of countries that support online money transfers. PayPal’s brand guide is formal and explanatory. The brand guide includes: Introduction Brand Identity Brand Personality Tone of Voice Logo Usage Logo Misuse Clear Space and Minimum Size Logo Anatomy Lockup Usage Symbol Usage Photography Color Palette […]
Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage Minimum Size and Clear Space Contrast Ratio Co-branding Logo Misuse