Section: Sub-branding Rules

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

Henkel X

Article

Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding¬† Color Palette Typography Iconography Photography Brand […]

Bullhorn

Article

Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

UNESCO

Article

The United Nations Educational, Scientific and Cultural Organization is a specialised agency of the United Nations aimed at promoting world peace and security through international cooperation in education, the sciences, and culture. UNESCO’s brand guide is detailed and filled with usage examples. The brand guide includes: Logo Usage Sub-branding Logo Anatomy Clear Space and Minimum […]

UNICEF

Article

UNICEF is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. UNICEF’s brand guide is simple and formal. The brand guide includes: General Rules Logo Usage Logo Variations Sizing and Clear Space Logo Misuse Wordmark Usage Tagline Usage Sub-branding Co-branding Typography Color Palette

EROAD

Article

EROAD is a cloud-based fleet management platform which offers an electronic logging device (ELD), tax compliance management, fleet tracking, and safety compliance management. EROAD’s brand guide is modern and elegant. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Clear Space and Sizing Logo Variations Acceptable Contrast Logo Misuse Sub-brands Typography Color Palette Imagery […]

B&D

Article

B&D is an Australian company founded in 1946 that manufactures metal doors, sash, trim products, and shutters for residential and industrial garage doors and shutters. B&D’s brand guide is clean and elegant. The brand guide includes: Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Tagline Usage Sub-branding Color Palette Typography Brand Application […]