Section: Story

Bullhorn

Article

Bullhorn is a cloud computing company that provides customer relationship management, applicant tracking system and operations software for the staffing industry. Bullhorn’s brand guide is bold, modern and elegant. The brand guide includes: Story Brand Positioning Brand Personality Brand Identity Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Variations Logo Misuse Sub-branding Color […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

VIM

Article

VIM offers a 3D data interchange open-spec format to quickly transport design data and geometry. VIM’s brand guide is simple and straightforward. The brand guide includes: Company Story Brand Values Brand Promise Mission Logo Usage Clear Space Logo Variations Logo Misuse Color Palette Typography Social Media Usage Photography Editorial Guide

The Brando

Article

The Brando is a unique luxury resort on French Polynesia’s breathtakingly beautiful private island of Tetiaroa – an atoll composed of a dozen small islands surrounding a sparkling lagoon 30 miles northeast of Tahiti. The Brando’s brand guide is simple and straightforward. The brand guide includes: Story Logo Anatomy Logo Usage Logo Variants Tagline Usage […]

Instructure

Article

Instructure is an educational technology company, the developer and publisher of Canvas, a Web-based learning management system, and MasteryConnect, an Assessment Management System. Instructure’s brand guide is elegant and clean. The brand guide includes: Mission & Brand Story Brand Personality Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Color Usage […]

Belgard

Article

Belgard is an outdoor design company that offers pavers, walls, fireplaces and fire pits. Belgard’s brand guide is energetic and attractive. The brand guide includes: Brand Story Brand Personality Logo Anatomy Logo Variations Symbol Usage Wordmark Usage Clear Space and Minimum Size Logo Misuse Icon Usage Color Palette Typography

Sangoma

Article

Sangoma is a provider of hardware and software for voice over IP (VOIP) based in Canada. Sangoma’s brand guidelines book is modern and clean. The brand guide includes: Brand Story History Logo Anatomy Logo Variations Logo Usage Icon Usage Scaling & Staging Logo Misuse Color Palette Product Portfolio Photography Iconography Diagrams Typography Brand Application Examples

Switcher Studio

Article

Switcher Studio lets users sync multiple iPhones and iPads to livestream directly to Facebook, YouTube, LinkedIn, Twitch, or the platform of your choice. Switcher Studio’s brand guide is formal and clean. The brand guide includes: Story Tone of Voice Brand Positioning Logo Usage Logo Variants Clear Space and Minimum Size Logo Misuse Iconography Typography Color […]

University of the Pacific

Article

University of the Pacific is a private university devoted to experience-driven education that gives students pathways to the fastest growing sectors. University of the Pacific’s brand guide is playful and elegant. The brand guide includes: Brand Personality Brand Pillars (Identity) Brand Foundation Brand Narrative Tone of Voice Logo Variations Logo Usage Wordmark Usage Clear Space […]

Pluralsight

Article

Pluralsight is an online education company that offers training courses for software developers, IT administrators and creative professionals. Pluralsight’s brand guide is clean and elegant. The brand guide includes: Brand Story Brand Identity Brand Personality Target Audience Tone of Voice Logo Alternatives Logo Usage Clear Space and Sizing Logo Misuse Co-branding Sub-branding Printed Materials Brand […]