Section: Social Media Rules

HINKLEY

Article

HINKLEY is a designer and manufacturer of lighting and ceiling fan products. Hinkley’s brand guide is simple and elegant. The brand guide includes: Mission Brand Values Logo Usage Clear Space and Sizing Logo Misuse Color Palette Typography Social Media Rules Brand Portfolio

VIM

Article

VIM offers a 3D data interchange open-spec format to quickly transport design data and geometry. VIM’s brand guide is simple and straightforward. The brand guide includes: Company Story Brand Values Brand Promise Mission Logo Usage Clear Space Logo Variations Logo Misuse Color Palette Typography Social Media Usage Photography Editorial Guide

ANVIL by Gildan

Article

Gildan is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces. ANVIL’s brand guide is modern and elegant. The brand guide includes: Brand Identity Brand Attributes Target Audience Logo Variations Minimum Size and Clear Space Logo Misuse Color Palette Social Media Using Typography Photography Legal Info

International Association of Business Communicators

Article

The International Association of Business Communicators is a global network of communications professionals. IABC’s brand guide is formal and detailed. The brand guide includes: Brand Value Brand Personality Tone of Voice Logo Anatomy Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Brand Application Examples Typography Imagery Social Media Usage Symbol […]

Pella

Article

The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]

EDGE

Article

EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers. EDGE’s brand book is simple and straightforward. The brand guide includes: Introduction and Vision Company History Color Palette Logo Anatomy Logo Variations Logo Usage […]

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Pearson

Article

Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly. Pearson’s brand guide is very detailed, showing many aspects of the company and its brand. The brand guide includes: Brand Identity Brand Personality Logo Anatomy Logo Usage Logotype Usage Clear Space and Sizing Logo Positioning Logo Variations […]

Notion

Article

Notion is a all-in-one workspace application for notes, tasks, wikis and more. Notion’s brand guide is a short Notion page. The page is clean and nice. The brand guide includes: Logo Usage Logo Misuse Typography Illustrations Social Media Usage

Buffer

Article

Buffer is a social media account management software and app. Buffer’s visual guidelines is a clean 2 page document. The brand guide includes: Logo Variations Clear Space Logo Usage Logo Don’ts Color Palette Typography Sub-branding Iconography Social Media Assets Illustrations Photography Brand Application Examples