Toyota is a Japanese multinational automotive manufacturer. Toyota’s brand guide is a mini website that shows different aspects of the brand. It’s modern and elegant. The brand guide includes: Introduction Brand Identity Logo Variations Logo Usage Logo Clear Space and Minimum Size Logo Color Usage Logo Misuse Tagline Usage Photography Typography Color Palette Layout Usage […]
Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette Legal Info Brand Application Examples Glossary
Vodafone is a British multinational telecommunications company. Vodafone’s brand guide is a modernly-designed catalog. The brand guide includes: Brand Identity Icon Usage Logo Usage Color Palette Typography Logo Variants Signature Usage Brand Application Examples Social Media Usage Editorial Guide
Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations. Walmart’s brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes: Purpose Brand Positioning Brand Identity Brand Personality Logo Usage Signature Usage Symbol Usage Tagline Usage […]
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. Coca-Cola Zero’s brand guide was released for internal use. It’s simple and straightforward. The brand guide includes: Brand Identity Brand Personality Design Principles Brand Application Examples Logo Usage Logo Color Palette Clear Space and Minimum Size […]
Kansas State University is an institution of higher learning located in Manhattan, Kansas, in the United States. Kansas State University’s brand guide is a detailed and formal document. The brand guide includes: Brand Introduction Brand Positioning Anthem Tone of Voice Typography Graphic Elements Photography Rules Videography Rules Color Palette Logo Variations Logo Usage Wordmark Usage […]
The Boy Scouts of America (the BSA) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the U.S., with more than 2.4 million youth participants and nearly one million adult volunteers. Boy Scouts of America’s brand guide is a very detailed and well-designed. […]
Telenav is a leading provider of connected car and location-based services, focused on transforming life on the go for people – before, during, and after every drive. Scout’s brand guide is clear and well-organized. The guide includes: Brand Identity Brand Name Usage Signature & Clear Zones Signature Colors Signature Misuses Product Portfolio Color Palette Typography […]
The University of the Arts Helsinki, also known as Uniarts Helsinki, is a Finnish arts university that was launched in the beginning of 2013. The University of the Arts Helsinki’s brand identity guideline is very exhaustive, formal and well-thought. The brand guide includes: Brand Description Formal Signature Signature Size, Alignments and Clear Space Signature Correct […]
The National Aeronautics and Space Administration is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research. NASA Graphics Standards Manual is published in 1975 and it’s 60 pages long. It has very long descriptions and hand drawings. It also includes: Letter from the […]