Section: Product Portfolio

BlackBerry

Article

BlackBerry is a cybersecurity company specializing in enterprise critical event management solutions, endpoint protection, and securing the Internet of things using artificial intelligence and machine learning against cyberthreats. BlackBerry’s brand guide is simple and elegant. The brand guide includes: Logo Anatomy Clear Space and Minimum Size Logo Misuse Color Palette Typography Photography Brand Family – […]

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Sangoma

Article

Sangoma is a provider of hardware and software for voice over IP (VOIP) based in Canada. Sangoma’s brand guidelines book is modern and clean. The brand guide includes: Brand Story History Logo Anatomy Logo Variations Logo Usage Icon Usage Scaling & Staging Logo Misuse Color Palette Product Portfolio Photography Iconography Diagrams Typography Brand Application Examples

Mozilla

Article

The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Firefox web browser. Mozilla’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide includes: Brand Introduction Trademark Violations Brand Personality Tone of Voice Logo […]

Firefox

Article

Firefox is a free and open-source web browser developed by the Mozilla Foundation. Firefox’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide includes: Brand Introduction Target Audience Brand Personality Tone of Voice Logo Usage Logo Clear Space Background Color Usage Co-branding Logo Variants Product Logos Color Palette […]

Adobe

Article

Adobe develops digital media and digital marketing software. Adobe’s brand guide is detailed and clear. The brand guide includes: Company Mission Brand Personality Brand Name Usage Logo Variations Logo Usage Clear Space and Minimum Size Printed Materials Brand Application Examples Logo Misuse Imagery Photography Infographics Iconography Typography Logotype Usage Product Logos Templates Trademark Rules Editorial […]

cPanel

Article

cPanel is a hosting server management software. cPanel’s brand guide is simple and modern. The brand guide includes: The Purpose Logo and Symbol Usage Logo Clear Space and Minimum Size Brand Application Examples Logo Misuse Product Logos Color Palette Iconography Photography Typography Wordmark Usage

Scout

Article

Telenav is a leading provider of connected car and location-based services, focused on transforming life on the go for people – before, during, and after every drive. Scout’s brand guide is clear and well-organized. The guide includes: Brand Identity Brand Name Usage Signature & Clear Zones Signature Colors Signature Misuses Product Portfolio Color Palette Typography […]