ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]
Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery
Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]
AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]
Badlands Gear makes hunting apparel, packs, and accessories. Badlands’ brand guide is modern and elegant. The brand guide includes: Brand Pillars Color Palette Typography Logo Variations Logo Usage Logo Misuse Photography Brand Application Examples Printed Materials
Tyson Foods is the world’s second largest processor and marketer of chicken, beef, and pork. Tyson Foods’ brand guide is modern and well-designed. The brand guide includes: Logo Variations Logo Usage Clear Space Logo Misuse Wordmark Usage Color Palette Photography Typography Brand Application Examples Printed Materials Logo Lockup Anatomy Videography
The United Nations Educational, Scientific and Cultural Organization is a specialised agency of the United Nations aimed at promoting world peace and security through international cooperation in education, the sciences, and culture. UNESCO’s brand guide is detailed and filled with usage examples. The brand guide includes: Logo Usage Sub-branding Logo Anatomy Clear Space and Minimum […]
The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]
Tricoya produces construction materials and develops modified wood timber technologies. Tricoya’s brand guide is formal and elegant. The brand guide includes: Legal Info Logo Anatomy Logo Usage Brand Values (Identity) Logo Variations Clear Space Tone of Voice Color Palette Typography Iconography Trademark Rules Trademark Violation Printed Materials
EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers. EDGE’s brand book is simple and straightforward. The brand guide includes: Introduction and Vision Company History Color Palette Logo Anatomy Logo Variations Logo Usage […]