Section: Placement Rules

Capital Power

Article

Capital Power is an independent power generation company that develops, acquires, owns and operates power generation facilities using a variety of energy sources. Capital Power’s brand guide is modern and elegant. The brand guide includes: Logo Variations Clear Space and Minimum Size Logo Misuse Logo Placement Tagline Usage Color Palette Typography Imagery Iconography Icon Usage […]

Morehouse College

Article

Morehouse College is a private historically black men’s liberal arts college in Atlanta, Georgia. Morehouse College’s brand guide is straightforward and clean. The brand guide includes: Typography Color Palette Logo Variations Logo Usage Seal Usage Logo Placement Logo Misuse Sub-branding Photography Videography

Colorado Community College System

Article

The Colorado Community College System (CCCS) is made of up 13 unique colleges with over 35 locations across the state, educating over 125,000 students every year. CCCS’s brand guide is formal and elegant. The brand guide includes: Logo Usage Logo Variations Clear Space and Minimum Size Logo Placement Seal Usage Logo Misuse Co-branding Color Palette […]

PubMatic

Article

PubMatic is company that develops online advertising software for the digital publishing and advertising industry. PubMatic’s brand guide explains what the brand is about with long texts and plenty of graphic content. The brand guide includes: Introduction Brand Tagline Emotional Impact Tone of Voice Corporate Narrative Logo Anatomy Logo Variations Logo Placement Clear Space and […]

University of Oxford

Article

Oxford is a world-leading centre of learning, teaching and research and the oldest university in the English-speaking world. University of Oxford’s brand guide is formal and explanatory. The brand guide includes: Brand Identity Visual Identity Logo Usage Logo Variants Color Usage Logo Clear Space Logo Placement Brand Application Examples Logo Misuse Color Palette Typography Editorial […]

TikTok

Article

TikTok is a short-form, video-sharing app that allows users to create and share 15‚Äč-second videos, on any topic. TikTok’s brand guide is well-exemplified and colorful. The brand guide includes: Brand Personality Tone of Voice Design System Logo Lockups Logo Variations Clear Space Logo Placement Logo Animation Logo Application Typography Typography Misuse Color Palette Color Usage […]

Discord

Article

Discord is a VoIP, instant messaging and digital distribution platform designed for creating communities. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities. Discord’s brand guide is playful, informal and designed with vibrant colors. The brand guide includes: Brand Introduction Brand Identity Mission and […]

Uber

Article

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s elegant, detailed and well-constructed. The brand guide includes: Logo Construction Clear Space & Exceptions Color Scale Placement Logo Usage with Partnerships Lockups Social Icons Typeface […]

Dallas Fort Worth International Airport

Article

Dallas Fort Worth International Airport welcomes more than 69 million customers along their journey every year, making DFW one of the most frequently visited superhub airports in the world. DFW’s brand guideline is clean and organized. The brand guide includes: Logo Variations Logo Clear Space and Minimum Size Logo with Background Colors Color Contrast Co-branding […]

I Love New York

Article

I Love New York is New York State’s official marketing agency. I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts. It includes: Brand’s History, Values, Story and Mission Brand Pyramid Target Segments and Examples Manifesto Campaign Concept Tone of Voice Logo Usage with Bridgeline Typefaces Brand Consistency […]