Section: Photography

Amazon

Article

Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon’s brand guide is a heavily text-based web page with some images. The brand guide includes: Legal Info Call to Actions CTA Do’s and Don’ts Brand Phrases Logo Usage Logo Minimum Size and Clear Space Logo Don’ts […]

Mailchimp

Article

Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark Usage Typography Color Palette Illustrations Animations Photography

DICE

Article

DICE is a mobile ticketing platform allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE’s brand guide is in form of interactive web interface. It’s playful, energic, loud and well-designed. The brand guide includes: Company Mission Vibration Illustrations Color Palette Brand Voice Video Typography Photography Brand Introduction […]

Jamie Oliver

Article

Jamie Trevor Oliver MBE is a British chef and restaurateur. He is known for his approachable cuisine, which has led him to front numerous television shows and open many restaurants. Jamie Oliver’s brand guideline is very detailed with text. The guide consist of two versions: mass and premium. For each version, it includes: Identity Info […]

I Love New York

Article

I Love New York is New York State’s official marketing agency. I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts. It includes: Brand’s History, Values, Story and Mission Brand Pyramid Target Segments and Examples Manifesto Campaign Concept Tone of Voice Logo Usage with Bridgeline Typefaces Brand Consistency […]

University of the Arts Helsinki

Article

The University of the Arts Helsinki, also known as Uniarts Helsinki, is a Finnish arts university that was launched in the beginning of 2013. The University of the Arts Helsinki’s brand identity guideline is very exhaustive, formal and well-thought. The brand guide includes: Brand Description Formal Signature Signature Size, Alignments and Clear Space Signature Correct […]

Alienware

Article

Alienware is an American computer hardware subsidiary of Dell. Their product range is dedicated to gaming computers which can be identified by their alien-themed designs. Alienware’s brand guide is elegant with the contrast of black and white. The brand guide includes: Brand Tone of Voice Logo Primary and Alterante Usages Color Palette Primary and Web […]