Dell is a multinational computer technology company that develops, sells, repairs, and supports computers and related products and services. Dell’s brand guide is a micro website divided into various pages. […]

Kansas State University is an institution of higher learning located in Manhattan, Kansas, in the United States. Kansas State University’s brand guide is a detailed and formal document. The brand […]

Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed […]

Slack is a messaging app for business that connects people to the information they need. Slack’s brand guide is detailed and formal. It focuses on different aspects of the brand. […]

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural […]

The Calgary Chamber exists to help make businesses more successful, and in doing so make Calgary the best place in Canada to live, work and grow a business. Calgary Chamber […]

The University of Dayton is a Catholic, Marianist research university committed to the common good. The University of Dayton’s is explanatory and shows the idea behind the brand. The brand […]

The Boy Scouts of America (the BSA) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the U.S., […]

Destination Canada is Canada’s national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. […]

Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s […]