Section: Photography

Spaces

Article

Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery

Hikma

Article

Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products. Hikma’s brand guide is highly visual, bold and modern. The brand guide includes: Brand Platform: Vision, Purpose, Promise, Essentials Brand Identity Logo Variations Logo Usage Logo Misuse Co-branding Grid Usage Typography Color Palette Photography Videography Iconography Tone of Voice

Boise Cascade

Article

Boise Cascade is a North American manufacturer of wood products and wholesale distributor of building materials. Boise Cascade’s brand guide is simple and straightforward. The brand guide includes: Color Palette Typography Brand Personality Tone of Voice Photography Imagery Logo Variations Logo Usage Logo Misuse Trademark Rules Legal Info

Henkel X

Article

Henkel is a multinational chemical and consumer goods company that is active both in the consumer and industrial sector. Henkel X’s brand guide is detailed and modern. The brand guide includes: Brand Journey Logo Usage Logomark Usage Clear Space Logo Variations Logo Misuse Co-branding Sub-branding Color Palette Typography Photography Graphic Elements Tone of Voice Brand […]

Paper Water Bottle

Article

Paper Water Bottle integrates design, engineering and manufacturing services to create sustainable containers for consumer enjoyment. Paper Water Bottle’s brand guide is papery, natural and brief. The brand guide includes: Brand Attributes Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Typography Photography Co-branding

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-brandingĀ  Color Palette Typography Iconography Photography Brand […]

AVG

Article

AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]

ReFED

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ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]

Index Exchange

Article

Index Exchange is a global advertising marketplace where premium digital media companies transact their ad impressions in real-time. Index Exchange’s brand guide is visual, modern and elegant. The brand guide includes: Logo Usage Clear Space Trademarking Rules Logo Variations Logo Misuse Minimum Sizing Color Palette Typography Photography

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]