Section: Manifesto

Spaces

Article

Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery

La Panzanella

Article

La Panzanella Artisanal Foods Co. is a family-owned bakery that crafts crackers and artisan cookies. La Panzanella’s brand guide is energetic and colorful. The brand guide includes: Brand Manifesto Target Audience Brand Personality Brand Identity Brand Differentiators Tone of Voice Typography Graphic Elements Illustrations Color Palette Photography Logo Usage Logo Misuse Logo Variations

Handshake

Article

Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: Manifesto Logo Usage Logo Backgrounds Clear Space and Minimum Size Icon Usage Logo Misuse Color Palette Typography Glossary

LaLiga

Article

LaLiga is the men’s professional soccer league of Spain. LaLiga’s brand guide is graphically rich and impressive. The brand guide includes: Brand Values Brand Introduction Brand Personality called The Beat Brand Manifesto Logo Variations Logo Anatomy Logo Clear Space and Minimum Size Logo Do’s and Don’ts Symbol Usage Brand Claim (Tagline) Brand Application Examples Color […]

I Love New York

Article

I Love New York is New York State’s official marketing agency. I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts. It includes: Brand’s History, Values, Story and Mission Brand Pyramid Target Segments and Examples Manifesto Campaign Concept Tone of Voice Logo Usage with Bridgeline Typefaces Brand Consistency […]