Owens Corning develops and produces insulation, roofing, and fiberglass composites and related materials and products. Owens Corning’s brand guide is simple and straightforward. The brand guide includes: Brand Framework Brand Architecture Logo Usage Logo Variants Lockup Usage Logo Misuse Logotype Usage Color Palette Typography Photography Printed Materials Brand Application Examples
Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly. Pearson’s brand guide is very detailed, showing many aspects of the company and its brand. The brand guide includes: Brand Identity Brand Personality Logo Anatomy Logo Usage Logotype Usage Clear Space and Sizing Logo Positioning Logo Variations […]
American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo Usage Logo Variations Logotype Usage Color Palette Typography Tagline Usage Minimum Size and Clear Space Logo Misuse Partner Logos Tagline Misuse General Rules Photography Cobranding […]
Adobe develops digital media and digital marketing software. Adobe’s brand guide is detailed and clear. The brand guide includes: Company Mission Brand Personality Brand Name Usage Logo Variations Logo Usage Clear Space and Minimum Size Printed Materials Brand Application Examples Logo Misuse Imagery Photography Infographics Iconography Typography Logotype Usage Product Logos Templates Trademark Rules Editorial […]
LaLiga is the men’s professional soccer league of Spain. LaLiga’s brand guide is graphically rich and impressive. The brand guide includes: Brand Values Brand Introduction Brand Personality called The Beat Brand Manifesto Logo Variations Logo Anatomy Logo Clear Space and Minimum Size Logo Do’s and Don’ts Symbol Usage Brand Claim (Tagline) Brand Application Examples Color […]
Carrefour is a French multinational retail corporation and the eighth-largest retailer in the world by revenue. Carrefour’s brand guide is a micro brand website that consists of 4 pages. The brand guide includes: Brand Introduction Logotype Colors Symbol Colors Clear Space Logo Minimum and Maximum Size Logotype Usage Logo Misuse Examples Color Palette Typography
Fandango is an American ticketing company that sells movie tickets via their website as well as through their mobile app, as well as a provider of television and streaming media information. Fandango’s brand guide is kind, explanatory and very detailed. The brand guide includes: Brand Identity Tone of Voice Brand Positioning Brand Story Target Audience […]
The National Aeronautics and Space Administration is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research. NASA Graphics Standards Manual is published in 1975 and it’s 60 pages long. It has very long descriptions and hand drawings. It also includes: Letter from the […]