Section: Logo Anatomy

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

Prospecta Software (MDO)

Article

MDO is an enterprise data platform that has a strong base of master data management with a data intelligence workbench (DIW) which has intuitive AI and machine learning models for managing big data and improving data quality. MDO’s brand guide is modern, clean and elegant. It shows both the main corporate brand Prospecta and the […]

ReFED

Article

ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

OpenMined

Article

OpenMined is an open-source community whose goal is to make the world more privacy-preserving by lowering the barrier-to-entry to private AI technologies. OpenMined’s brand guide is cool and energetic. The brand guide includes: Wordmark Usage Logo Usage Symbol Usage Logo Anatomy Logo Variations Clear Space Color Palette Typography

COMSOL

Article

COMSOL develops multiphysics software used by engineers and researchers to simulate real-world designs, devices, and processes across industries. COMSOL’s brand guide is simple and straightforward. The brand guide includes: Logo Usage Logo Anatomy Clear Space Logo Misuse Trademark Rules Typography Color Palette Brand Application Examples

International Association of Business Communicators

Article

The International Association of Business Communicators is a global network of communications professionals. IABC’s brand guide is formal and detailed. The brand guide includes: Brand Value Brand Personality Tone of Voice Logo Anatomy Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse Color Palette Brand Application Examples Typography Imagery Social Media Usage Symbol […]

Tyson Foods

Article

Tyson Foods is the world’s second largest processor and marketer of chicken, beef, and pork. Tyson Foods’ brand guide is modern and well-designed. The brand guide includes: Logo Variations Logo Usage Clear Space Logo Misuse Wordmark Usage Color Palette Photography Typography Brand Application Examples Printed Materials Logo Lockup Anatomy Videography

UNESCO

Article

The United Nations Educational, Scientific and Cultural Organization is a specialised agency of the United Nations aimed at promoting world peace and security through international cooperation in education, the sciences, and culture. UNESCO’s brand guide is detailed and filled with usage examples. The brand guide includes: Logo Usage Sub-branding Logo Anatomy Clear Space and Minimum […]

Tricoya

Article

Tricoya produces construction materials and develops modified wood timber technologies. Tricoya’s brand guide is formal and elegant. The brand guide includes: Legal Info Logo Anatomy Logo Usage Brand Values (Identity) Logo Variations Clear Space Tone of Voice Color Palette Typography Iconography Trademark Rules Trademark Violation Printed Materials