Section: Legal Info

Zebra

Article

Zebra is a global enterprise mobile computing company that makes technology used to sense, analyze, and act in real time. Zebra’s brand guide is mostly black and white as the brand name implies. It’s very detailed, modern and elegant. The brand guide includes: Brand Positioning Tone of Voice Brand Personality Logo Anatomy Logo Variations Clear […]

Lexus

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Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette Legal Info Brand Application Examples Glossary

Ben & Jerry’s

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Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story Brand Identity Target Audience Tone of Voice Logo Usage Logo Misuse Logo Variants Typography Color Palette Illustration General Rules Photography Co-branding Legal Info

WhatsApp

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WhatsApp is a free, multiplatform messaging app that lets people make video and voice calls, send text messages, and more. WhatsApp’s brand guide is a seperate one page website. It’s clean and brief. The brand guide includes: Logo Usage Logo Color Logo Variants Naming Usage Color Palette Screenshots Brand Usage Examples Legal Info General Rules […]

Twitter

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Twitter is a microblogging system that allows users to send and receive short posts called tweets. Twitter’s brand guide is brief and reflects the brand identity. The brand guide includes: Logo Usage Logo Clear Space Color Usage Social Icons Logo Lockups Logo Misuse Tweet Font Trademark Rules Legal Info

EURO 2020

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Euro 2020 is the 16th UEFA European Championship, the quadrennial international men’s football championship of Europe organised by the Union of European Football Associations. EURO 2020’s brand guide is playful, energetic and rich. The brand guide includes: Brand Identity Logo Introduction Logo Usage Color Usage Color Palette Logo Variations Wordmark Usage Legal Info Clear Space […]

Slack

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Slack is a messaging app for business that connects people to the information they need. Slack’s brand guide is detailed and formal. It focuses on different aspects of the brand. The brand guide includes: Brand Identity Brand Personality Tone of Voice The Symbol called Octothorpe Logo Usage Logo Misuse Color Palette Color Combinations Typography Lockup […]

YouTube

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YouTube is an online video sharing and social media platform. Around the world, its users watch more than one billion hours of videos each day. YouTube’s brand guide is simply a webpage that shows fundamental information about YouTube brand and its elements. The brand guide includes: Logo Variants Logo Usage Logo Sizing and Clear Space […]

Amazon

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Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon’s brand guide is a heavily text-based web page with some images. The brand guide includes: Legal Info Call to Actions CTA Do’s and Don’ts Brand Phrases Logo Usage Logo Minimum Size and Clear Space Logo Don’ts […]

Fandango

Article

Fandango is an American ticketing company that sells movie tickets via their website as well as through their mobile app, as well as a provider of television and streaming media information. Fandango’s brand guide is kind, explanatory and very detailed. The brand guide includes: Brand Identity Tone of Voice Brand Positioning Brand Story Target Audience […]