Section: Layout Usage

Toyota

Article

Toyota is a Japanese multinational automotive manufacturer. Toyota’s brand guide is a mini website that shows different aspects of the brand. It’s modern and elegant. The brand guide includes: Introduction Brand Identity Logo Variations Logo Usage Logo Clear Space and Minimum Size Logo Color Usage Logo Misuse Tagline Usage Photography Typography Color Palette Layout Usage […]

PepsiCo

Article

PepsiCo is a global food and beverage company with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Pepsi’s Live For Now campaign brand guide is clean and elegant. The brand guide includes: Grid Usage Tagline Usage Logo Misuse Tone of Voice Layout Usage Typography Imagery

PubMatic

Article

PubMatic is company that develops online advertising software for the digital publishing and advertising industry. PubMatic’s brand guide explains what the brand is about with long texts and plenty of graphic content. The brand guide includes: Introduction Brand Tagline Emotional Impact Tone of Voice Corporate Narrative Logo Anatomy Logo Variations Logo Placement Clear Space and […]

IBM

Article

International Business Machines Corporation is a multinational technology company with operations in over 170 countries. IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal. The brand guide includes: Brand Philosophy Design Principles Typography Color Palette Color Usage Contrast Ratio Color Usage Examples Design Grid Logo Usage (8-bar) Logo Color […]

Zendesk

Article

Zendesk is a CRM company that builds software designed to improve customer relationships. Zendesk’s brand guide is a clean micro website and shows different aspects of the brand. The brand guide includes: Brand Philosophy Brand Attributes (Personality) Brand Identity Logo Usage Wordmark Usage Symbol Usage Clear Space Sub-brands Typography Color in Typography Typography Examples Color […]