Starbucks is the world’s largest coffeehouse chain and represents the third wave of coffee culture. Starbucks’ brand guide is a micro website called Starbucks Creative Expression. The website is well-designed and gives a sense of interaction. The brand guide includes: The Theory Behind The Brand Brand Expression Case Studies Logo Usage Wordmark Usage Logo Timeline […]
Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants. Uber’s brand guide consists of 9 core elements and respective web pages. It’s elegant, detailed and well-constructed. The brand guide includes: Logo Construction Clear Space & Exceptions Color Scale Placement Logo Usage with Partnerships Lockups Social Icons Typeface […]
Mailchimp is a marketing automation platform and email marketing service. Mailchimp’s brand guide is a colorful web page with simple explanations. The brand guide includes: Brand Identity Icon Usage Wordmark Usage Typography Color Palette Illustrations Animations Photography
DICE is a mobile ticketing platform allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE’s brand guide is in form of interactive web interface. It’s playful, energic, loud and well-designed. The brand guide includes: Company Mission Vibration Illustrations Color Palette Brand Voice Video Typography Photography Brand Introduction […]
Love to Ride is an online platform using behavior change to get more people riding bikes. Love to Ride’s brand guide is filled with engaging colours and statements. The brand guide includes: Mission Statement Logo and Icon Logo Introduction Sizing & Exclusion Zones Colour Palette Typography and Typefaces Typography Guideline and Examples Icons and Illustrations […]
Alienware is an American computer hardware subsidiary of Dell. Their product range is dedicated to gaming computers which can be identified by their alien-themed designs. Alienware’s brand guide is elegant with the contrast of black and white. The brand guide includes: Brand Tone of Voice Logo Primary and Alterante Usages Color Palette Primary and Web […]
Skype is a voicechat software connects people from anywhere. Skype’s brand guideline is friendly, far from formal language. It’s extraordinarily long but easy-to-read. The brand guide includes: Illustrations Mission and Vision Logo Versions (Printed and Online) Brand Colours and Typefaces Logo Do’s and Don’ts Strapline Examples Speech Bubble Usage Logo with Partnership Logos