Buffer is a social media account management software and app. Buffer’s visual guidelines is a clean 2 page document. The brand guide includes: Logo Variations Clear Space Logo Usage Logo Don’ts Color Palette Typography Sub-branding Iconography Social Media Assets Illustrations Photography Brand Application Examples
Atlassian develops products for software developers, project managers and other software development teams. Atlassian’s brand guide is a mini brand site with several pages. The brand guide includes: Brand Personality Company Mission Brand Promise Accessibility Color Palette Grid Usage Iconography Icon Usage Illustrations Logo Variants Logo Usage Typography
Expedia is an online travel shopping company for consumer and small business travel. Expedia’s brand guide is a colorful mini website. The brand guide includes: Brand Story Brand Identity Logo Variations Logo Usage Logo Misuse Wordmark Usage Sub-brands Color Palette Color Usage Typography Iconography Icon Usage Illustrations Photography
Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story Brand Identity Target Audience Tone of Voice Logo Usage Logo Misuse Logo Variants Typography Color Palette Illustration General Rules Photography Co-branding Legal Info
The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Firefox web browser. Mozilla’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide includes: Brand Introduction Trademark Violations Brand Personality Tone of Voice Logo […]
Firefox is a free and open-source web browser developed by the Mozilla Foundation. Firefox’s brand guide is a mini website with several pages. It’s modern and creative. The brand guide includes: Brand Introduction Target Audience Brand Personality Tone of Voice Logo Usage Logo Clear Space Background Color Usage Co-branding Logo Variants Product Logos Color Palette […]
Bee in the City was a large scale public sculpture trail which took place all over Manchester during summer 2018. Bee in the City’s brand guide is modern, clear and elegant. The brand guide includes: Logo Variations Logo Usage Co-branding Rules Color Palette Logo Misuse Typography Illustrations Brand Application Examples Tone of Voice Editorial Guide […]
International Business Machines Corporation is a multinational technology company with operations in over 170 countries. IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal. The brand guide includes: Brand Philosophy Design Principles Typography Color Palette Color Usage Contrast Ratio Color Usage Examples Design Grid Logo Usage (8-bar) Logo Color […]
Slack is a messaging app for business that connects people to the information they need. Slack’s brand guide is detailed and formal. It focuses on different aspects of the brand. The brand guide includes: Brand Identity Brand Personality Tone of Voice The Symbol called Octothorpe Logo Usage Logo Misuse Color Palette Color Combinations Typography Lockup […]
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi’s brand guide is a well-detailed online brand website. The brand guide includes: Brand Appearance (Identity) Audi Rings as Logo Usage Logo Application Logo Positioning Logo Minimum Size and Clear Space Logo Misuse Examples Brand Claim Color Palette Typography Layout […]