Section: Iconography

Nutanix

Article

Nutanix, Inc. is a cloud computing company that sells software, cloud services, and software-defined storage. Nutanix’s brand guide is modern, simple and elegant. The brand guide includes: Tone of Voice Brand Personality Logo Usage Wordmark Usage Logomark Usage Clear Space and Minimum Size Logo Misuse Logo Variations Color Palette Typography Illustrations Iconography Imagery Videography Trademark […]

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

Spaces

Article

Spaces is a full service co-working environment. Spaces’ brand guide is modern, clean and bold. The brand guide includes: Brand Manifesto Logo Usage Logo Variations Clear Space Logo Misuse Color Palette Typography Brand Application Examples Iconography Patterns Illustrations Printed Materials Co-branding Photography Imagery

Hikma

Article

Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products. Hikma’s brand guide is highly visual, bold and modern. The brand guide includes: Brand Platform: Vision, Purpose, Promise, Essentials Brand Identity Logo Variations Logo Usage Logo Misuse Co-branding Grid Usage Typography Color Palette Photography Videography Iconography Tone of Voice

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding¬† Color Palette Typography Iconography Photography Brand […]

ReFED

Article

ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

Songkick

Article

Songkick is a concert discovery service owned by Warner Music Group. Songkick’s brand guide is brief, simple and clean. The brand guide includes: Wordmark Usage Clear Space Wordmark Variants Icon Usage Typography Color Palette Logo Usage Logo Misuse Brand Attribution Iconography Imagery

LiveIntent

Article

LiveIntent helps deliver ads and marketing material to consumers based on info derived from their email, allowing advertisers and marketers to follow potential customers from device to device. LiveIntent’s brand guide is brief, bold and colorful. The brand guide includes: Brand Mission Brand Pillars (Identity) Logomark Usage Logo Versions Logo Usage Color Palette Imagery Iconography […]

Coalfire

Article

Coalfire is the cybersecurity advisor that combines extensive cloud expertise, technology, and innovative approaches to help clients develop scalable programs. Coalfire’s brand guide is modern and elegant. The brand guide includes: Mission and Values About Tagline Target Audience Tone of Voice Editorial Guide Logo Variations Logo Usage Logomark Usage Clear Space Logo Misuse Co-branding Typography […]