Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Color Palette Typography Iconography Photography Brand […]
EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers. EDGE’s brand book is simple and straightforward. The brand guide includes: Introduction and Vision Company History Color Palette Logo Anatomy Logo Variations Logo Usage […]
Mvix is a company that offers digital signage solutions for its more than 18,000 customers. Mvix’s brand guide is modern and bold. The brand guide includes: Company History Brand Platform Brand Positioning Brand Personality Tone of Voice Logo Usage Logo Variations Clear Space and Minimum Size Tagline Usage Color Palette Photography Grid Usage Typography Pattern […]
Sangoma is a provider of hardware and software for voice over IP (VOIP) based in Canada. Sangoma’s brand guidelines book is modern and clean. The brand guide includes: Brand Story History Logo Anatomy Logo Variations Logo Usage Icon Usage Scaling & Staging Logo Misuse Color Palette Product Portfolio Photography Iconography Diagrams Typography Brand Application Examples
Legal & General America is a subsidiary of a British multinational financial services and asset management company headquartered in London, England. Legal & General America’s brand guide is short and shows only the general points of the branding rules. The brand guide includes: History General Rules Logo Usage Sub-brands Tone of Voice Color Palette
The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural landscapes. It’s formal and clear. The brand guide includes: Brand History Company Vision Brand Identity Brand Personality Business Analysis Old Brand Logo Usage Icon Usage […]
I Love New York is New York State’s official marketing agency. I Love New York’s brand guide is clean, formal and familiar. The guide consist of two parts. It includes: Brand’s History, Values, Story and Mission Brand Pyramid Target Segments and Examples Manifesto Campaign Concept Tone of Voice Logo Usage with Bridgeline Typefaces Brand Consistency […]