Section: Glossary

ConocoPhillips

Article

ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration. ConocoPhillips’ brand guide is detailed and formal. The brand guide includes: Glossary Brand Positioning Brand Values Brand Attributes (Identity) Tone of Voice Legal Info Logo Usage Logo Anatomy Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding Co-branding Color Palette Typography Imagery Pattern Usage Iconography […]

The Predictive Index

Article

The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name Usage Color Palette Typography Tone of Voice Brand Personality Editorial Guide Brand Archetype Glossary

Bitmoji

Article

Bitmoji is a secondary social media app that people use to create little cartoon versions of themselves, which they then use on their various social media accounts. Bitmoji’s brand guide is energic, engaging and modern. The brand guide includes: Trademark Rules Trademark Violations Logo Usage Icon Usage Wordmark Usage Logo Misuse Clear Space and Minimum […]

Givergy

Article

Givergy is a fundraising platform that helps charities accomplish their goals with mobile bidding, silent auctions, pledging and online auctions. Givery’s brand guide is brief, colorful and elegant. The brand guide includes: Introduction Brand Values Logo Variations Logo Usage Clear Space and Sizing Logo Positioning Typography Color Palette Iconography Imagery Photography Visual Language Tone of […]

Handshake

Article

Handshake is an app that connects students on college campuses with open positions, mainly internships and entry level jobs. Handshake’s brand guide is colorful and engaging. The brand guide includes: Manifesto Logo Usage Logo Backgrounds Clear Space and Minimum Size Icon Usage Logo Misuse Color Palette Typography Glossary

Lexus

Article

Lexus is the luxury vehicle division of the Japanese automaker Toyota. Lexus’ brand guide is modern and elegant. The brand guide includes: Visual Overview Imagery Typography Signature Usage Color Palette Legal Info Brand Application Examples Glossary

Destination Canada

Article

Destination Canada is Canada‚Äôs national tourism marketing organization. Destination Canada’s brand guide shows photos from different places in Canada and makes you want to visit there. It’s simple yet explanatory. The brand guideline includes: Brand Personality Target Audience Marketing Experiences Language versions of the Logo Logo Usage Logo Color Versions Logo Minimum Size and Clear […]