UNICEF is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. UNICEF’s brand guide is simple and formal. The brand guide includes: General Rules Logo Usage Logo Variations Sizing and Clear Space Logo Misuse Wordmark Usage Tagline Usage Sub-branding Co-branding Typography Color Palette
Facebook operates as a social networking company worldwide. The company engages in the development of social media applications for people to connect through mobile devices, personal computers, and other surfaces. Facebook’s brand guide is formal and straightforward. The brand guide includes: General Rules Trademark Rules Trademark Violations Logo Usage Clear Space and Sizing Color Usage […]
The Dun & Bradstreet is a company that provides commercial data, analytics, and insights for businesses. Dun & Bradstreet’s brand guide is simple, straightforward and formal. The brand guide includes: Logo Usage Wordmark Usage Clear Space and Minimum Size Logo Misuse General Rules
Legal & General America is a subsidiary of a British multinational financial services and asset management company headquartered in London, England. Legal & General America’s brand guide is short and shows only the general points of the branding rules. The brand guide includes: History General Rules Logo Usage Sub-brands Tone of Voice Color Palette
Harley-Davidson is an American motorcycle brand founded in 1903. Harley-Davidson’s brand guide is straightforward and mostly text-based. The brand guide includes: Introduction Staging (Logo Usage) Logo Color Usage Logo Misuse Logo Alternatives Color Palette Typography Trademark Rules General Guidelines
American Express is a multinational financial services company that was founded in 1850. American Express’ brand guide shows how the company communicates with their customers. The brand guide includes: Logo Usage Logo Variations Logotype Usage Color Palette Typography Tagline Usage Minimum Size and Clear Space Logo Misuse Partner Logos Tagline Misuse General Rules Photography Cobranding […]
Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage Minimum Size and Clear Space Contrast Ratio Co-branding Logo Misuse
Salesforce is a customer relationship management solution that brings companies and customers together. Salesforce’s brand guide is bold and explanatory. The brand guide includes: Trademark Rules Naming Rules Co-branding Logo Variants Logo Usage Logo Misuse Brand Application Examples General Rules Social Media Usage
Ben & Jerry’s is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s brand guide is unconventional and colorful. The brand guide includes: Brand Story Brand Identity Target Audience Tone of Voice Logo Usage Logo Misuse Logo Variants Typography Color Palette Illustration General Rules Photography Co-branding Legal Info
Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images. Pinterest’s brand guide is a single page guide and it’s pretty simple. The brand guide includes: General Rules – Summary Logo Usage Logo Background Logo Misuse CTA Lockups Lockup Usage Tone of Voice […]