Section: Editorial Guide

Skillsoft

Article

Skillsoft is an educational technology company that produces learning management system software and content. Skillsoft’s brand guide is formal and detailed. The brand guide includes: About Brand Portfolio Brand Culture Brand History Tone of Voice Editorial Guide Logo Usage Logo Variations Clear Space and Minimum Size Logo Misuse Sub-branding¬† Color Palette Typography Iconography Photography Brand […]

AVG

Article

AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast. AVG’s brand guide is simple, clean and explanatory. The brand guide includes: About Brand Promise Brand Values Target Audience Tone of Voice Editorial Guide Logo Usage Clear Space, Minimum Size and Positioning Logo Variations Logo Misuse Color Palette Typography […]

The Predictive Index

Article

The Predictive Index offers talent optimization software, workshops, and expert consulting. The Predictive Index’s brand guide is well-organized, clean and modern. The brand guide includes: Logo Usage Logo Variations Name Usage Color Palette Typography Tone of Voice Brand Personality Editorial Guide Brand Archetype Glossary

Seagate

Article

Seagate Technology is a provider of electronic data storage technology and solutions. The company’s principal products are hard disk drives (HDDs). Seagate’s brand guide is detailed, modern and well-designed. The brand guide includes: Mission Story Brand Purpose, Promise and Experience Brand Pillars Brand Values Brand Personality Brand Messaging Tone of Voice Editorial Guide Brand Identity […]

VIM

Article

VIM offers a 3D data interchange open-spec format to quickly transport design data and geometry. VIM’s brand guide is simple and straightforward. The brand guide includes: Company Story Brand Values Brand Promise Mission Logo Usage Clear Space Logo Variations Logo Misuse Color Palette Typography Social Media Usage Photography Editorial Guide

LiveIntent

Article

LiveIntent helps deliver ads and marketing material to consumers based on info derived from their email, allowing advertisers and marketers to follow potential customers from device to device. LiveIntent’s brand guide is brief, bold and colorful. The brand guide includes: Brand Mission Brand Pillars (Identity) Logomark Usage Logo Versions Logo Usage Color Palette Imagery Iconography […]

Coalfire

Article

Coalfire is the cybersecurity advisor that combines extensive cloud expertise, technology, and innovative approaches to help clients develop scalable programs. Coalfire’s brand guide is modern and elegant. The brand guide includes: Mission and Values About Tagline Target Audience Tone of Voice Editorial Guide Logo Variations Logo Usage Logomark Usage Clear Space Logo Misuse Co-branding Typography […]

Key Club

Article

Key Club is an international service organization for high school students. Key Club’s brand guide is modern and simple. The brand guide includes: Logo Variations Clear Space and Minimum Size Logo Usage Logo Misuse Co-branding Typography Color Palette Graphic Elements Brand Application Examples Photography Editorial Guide

Gold Standard

Article

Gold Standard for the Global Goals sets the standard for climate and development interventions to quantify, certify and maximize their impact — creating value for people around the world and the planet. Gold Standard’s brand guide is simple and brief. The brand guide includes: Logo Usage Clear Space and Minimum Size Logo Variations Logo Misuse […]

Pella

Article

The Pella Corporation is a window and door manufacturing company headquartered in Pella, Iowa. Pella’s brand guide is modern and simple. It consists of three different approaches of brand: consumer, trade and employer. The brand guide includes: Introduction Brand Platform Brand Pillars Target Audience Typography Logo Variations Clear Space Logo Usage Logo Misuse Logo Best […]