EROAD is a cloud-based fleet management platform which offers an electronic logging device (ELD), tax compliance management, fleet tracking, and safety compliance management. EROAD’s brand guide is modern and elegant. The brand guide includes: Brand Identity Logo Usage Wordmark Usage Clear Space and Sizing Logo Variations Acceptable Contrast Logo Misuse Sub-brands Typography Color Palette Imagery […]
Mastercard is a global payment network processor. Mastercard’s brand guide is a web page with tabs. It’s complex and technical. The brand guide includes: General Rules Logo Usage Symbol Usage Minimum Size and Clear Space Contrast Ratio Co-branding Logo Misuse
International Business Machines Corporation is a multinational technology company with operations in over 170 countries. IBM’s brand guide is a micro website called Design Language. It’s very detailed and formal. The brand guide includes: Brand Philosophy Design Principles Typography Color Palette Color Usage Contrast Ratio Color Usage Examples Design Grid Logo Usage (8-bar) Logo Color […]
WarnerMedia is a portfolio of entertainment, news and sports brands including HBO, Warner Bros. and CNN. Warner Media’s brand guide is clear, open and formal. The brand guide includes: Logo Usage (Lockup) Logo Variations Logo Clear Space and Minimum Size Logo Misuse Background Contrast Color Palette Typography Tagline Usage
Dallas Fort Worth International Airport welcomes more than 69 million customers along their journey every year, making DFW one of the most frequently visited superhub airports in the world. DFW’s brand guideline is clean and organized. The brand guide includes: Logo Variations Logo Clear Space and Minimum Size Logo with Background Colors Color Contrast Co-branding […]
Netflix is a subscription-based streaming service that allows its members to watch TV shows and movies without commercials on an internet-connected device. Netflix’s brand guide consist of two web pages: Logo and Symbol. For both, the brand guide includes: Logo and Background Brand Color Minimum Clear Space Contrast Ratio for Logo on Different Backgrounds Video […]