Hikma is a British multinational pharmaceutical company that manufactures non-branded generic and in-licensed pharmaceutical products. Hikma’s brand guide is highly visual, bold and modern. The brand guide includes: Brand Platform: Vision, Purpose, Promise, Essentials Brand Identity Logo Variations Logo Usage Logo Misuse Co-branding Grid Usage Typography Color Palette Photography Videography Iconography Tone of Voice
ReFED is a national nonprofit working to end food loss and waste across the U.S. food system. ReFED’s brand guide is fresh, modern and clean. The brand guide includes: Introduction Mission & Vision Brand Positioning & Purpose Brand Values Tone of Voice Logo Anatomy Clear Space Logomark Usage Logo Usage Logo Misuse Co-branding Color Palette […]
Malouf is a furniture and bedding manufacturer. Malouf’s brand guide is clear and elegant. The brand guide includes: Brand Platform Purpose and Vision Brand Personality Logo Usage (Wordmark) Clear Space Logo Variations Brand Application Examples Color Palette Typography Imagery
EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers. EDGE’s brand book is simple and straightforward. The brand guide includes: Introduction and Vision Company History Color Palette Logo Anatomy Logo Variations Logo Usage […]
The Commonwealth Foundation is an intergovernmental organization established by Heads of Government in support of the belief that the Commonwealth is as much an association of peoples as it is of governments. Commonwealth Foundation’s brand guide is explanatory and clean. The brand guide includes: Introduction Vision and Mission Logo Usage Minimum Size and Clear Space […]
Ericsson is a Swedish multinational networking and telecommunications company headquartered in Stockholm. Ericsson’s brand guide is clean, text-heavy and detailed. The brand guide includes: Company Story Company Vision Business Strategy Brand Promise Target Audience Tone of Voice Logo Introduction Logo Versions Logo Usage Logo Clear Space and Minimum Size Logo Do’s and Don’ts Trademark Rules […]
Discord is a VoIP, instant messaging and digital distribution platform designed for creating communities. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities. Discord’s brand guide is playful, informal and designed with vibrant colors. The brand guide includes: Brand Introduction Brand Identity Mission and […]
The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. National Geographic’s brand guide showcases many breathtaking natural landscapes. It’s formal and clear. The brand guide includes: Brand History Company Vision Brand Identity Brand Personality Business Analysis Old Brand Logo Usage Icon Usage […]
The Boy Scouts of America (the BSA) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the U.S., with more than 2.4 million youth participants and nearly one million adult volunteers. Boy Scouts of America’s brand guide is a very detailed and well-designed. […]
Cisco develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products. Cisco’s brand book is interactive and navigated slowly by scrolling. It includes: Brand Story Company Vision, Strategy Logo Description Logo Clear Space Logo Usage on Different Backgrounds and Colours Typeface Usage Unique Font – CiscoSans Interactive Font Trial Textbox […]